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Open nowPosted 89 days ago

达人媒介

n8r2cr07gk/index98 open roles

Where
Chengdu, Sichuan, Chinese Mainland
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Your applicationOpen now达人媒介n8r2cr07gk/index · Chengdu, Sichuan, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. n8r2cr07gk/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 89 days ago

n8r2cr07gk/index median: 1 days open

The posting

1.推广策略制定:负责寻影品牌在抖音、小红书等社媒平台及其他广告投放资源的合作规划与执行,推动品牌内容曝光与种草转化; 2.达人媒介合作资源拓展:筛选并拓展优质广告/KOL资源,日常维护达人关系,进行有效沟通与合作谈判; 3.内容创作与优化:策划内容种草策略,结合平台特点与品牌调性,制定内容合作方向,并设计内容脚本框架(痛点场景+产品卖点+转化钩子),监控和评估各类媒体购买投放的规范和品质; 4.配合营销&赋能电商/转化:协同内部设计/电商/策划团队,配合完成达人种草物料准备与传播节奏管理; 5.投放优化:及时跟进投放素材的情况,进行投放效果数据的分析和反馈,并制定优化方案,提升和迭代投放效果,对投放数据负责。

1.本科及以上学历,3年同类型岗位经验及以上,掌握基础的资源筛选逻辑,熟练操作媒体筛选工具,储备有垂类KOL、MCN机构资源; 2.熟悉抖音、小红书、B站平台的机制规则,对平台玩法熟悉,对行业内容爆款内容能够挖掘和解读,有过成功的内容爆款经验优先;接触并了解SEO\GEO\热搜冲榜等业务;对内容敏感,能抓住市场热点,敏锐捕捉营销时机,结合公司当下策略和目标,输出与品牌调性相符的推广内容; 3.有品牌意识,审美良好和文案/策划基础,能够独立撰写Brief,对优质内容及达人有较强评估能力;有数码3C类品牌投放经验、项目案例的优先。 4.较出色的数据分析能力,能够对投放数据做整合并形成优化思路及方案; 5.有团队带领经验的优先。

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