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Open nowFirst seen 3 days ago

Lifecycle & Marketing Operations Manager

Notch8 open roles

Where
New York
Work mode
Hybrid
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Your applicationOpen nowLifecycle & Marketing Operations ManagerNotch · New York

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The clock on this job

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

Notch empowers brands to grow their business through next-gen autonomous customer experience. We’re looking for an ABM Lead to set the vision, strategy, and execution for our marketing efforts, focusing on demand-gen, sales enablement, and ABM marketing.

We’re looking for a Demand Generation & ABM Lead to own our B2B marketing funnel from awareness to pipeline. You’ll be responsible for designing and executing account-based marketing programs, inbound content strategies, and multi-channel campaigns that drive high-quality leads and revenue growth. This role is perfect for a hands-on, data-driven marketer who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results.

As the Demand Generation & ABM Lead, you will build and scale our demand generation function from the ground up. You'll own the strategy and execution of demand generation and account-based marketing (ABM) programs to attract, engage, and convert high-value accounts, specifically targeting VP level and executive leadership of mid-market and enterprise opportunities across multiple industries.

Reporting to the CPO & Co-Founder, you'll build the demand generation team, effectively orchestrating a mix of ICs and specialized agencies. You will collaborate closely with sales, product, Ops, and leadership to drive qualified pipeline creation and revenue growth. This is a high-visibility role where you'll combine strategic thinking with hands-on execution, making your mark on how Notch scales.

‍What will you do:

Build a Scalable B2B Growth Engine

  • Develop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts.
  • Design and manage ABM campaigns targeting key accounts in strategic verticals.
  • Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays.
  • Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel.

Drive Inbound Marketing and Content

  • Build and own a content strategy focused on thought leadership, use cases, and customer success.
  • Launch webinars, virtual events, and campaigns that educate and convert.
  • Optimize the Notch website for SEO and conversion, constantly testing messaging and CTAs.
  • Collaborate with product and customer success to surface insights and stories that resonate with target audiences.

Manage Paid and Organic Channels

  • Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline.
  • Test and scale performance marketing programs across channels.
  • Build email and nurture campaigns to engage leads and re-activate cold opportunities.
  • Analyze channel performance, experiment with new tactics, and optimize for ROI.

Align with Sales and Analytics

  • Partner closely with the sales and SDR teams to ensure seamless lead follow-up and attribution.
  • Own HubSpot or similar CRM setup, reporting, and data hygiene.
  • Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness.

Requirements

  • Proven ability to drive enterprise pipeline.
  • 3+ years of experience in B2B SaaS marketing, with a proven track record in demand generation, and ABM.
  • Previous experience as a Demand Generation Manager, Growth Marketing Lead, or ABM Manager in a high-growth tech environment.
  • Demonstrated experience in forming agile strategy, building executable plan, launch measurable tests, allocate budget and manage channels mix.
  • Demonstrated experience building and scaling demand generation teams from 0 to 1.
  • Strong track record orchestrating and managing external agencies to deliver integrated campaigns.
  • Strong knowledge of digital channels, ABM frameworks, and demand generation tactics
  • Proficiency in marketing automation (HubSpot), and analytics tools.
  • Highly analytical mindset, with the ability to turn data into actionable insights and measurable business outcomes within budget constraints
  • Exceptional collaboration and communication skills to align cross-functional teams and manage agency relationships
  • Creative problem-solver with a "get things done" approach and ability to lead projects end-to-end
  • Experience marketing to VP level and executive leadership in customer experience, support, or operations
  • Go getter; ready to work in a fast pace, native AI product company.
  • Excited to build the new marketing MO: tools, processes, channels and beyond.
  • Experience marketing to multiple industries, or AI services (bonus)
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