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Open nowPosted 1648 days ago

天猫推广主管

onhli3g9mi/75509127 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now天猫推广主管onhli3g9mi/755091 · Guangzhou, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 1648 days ago

The posting

1、负责天猫店铺推广账户全渠道管理，活动报名产品的优化建议以及数据跟踪分析； 2、具备品牌化打爆单品提升免费流量，结合市场投放整合联动带动单品节奏，灵活运用天猫推广渠道和工具(直通车、引力魔方、万象台、淘宝客、自然搜索优化），通过运营优化达成推广目标，优化投入回报比； 3、对活动推广节奏把控到位，制定天猫推广计划，并对推广效果进行分析反馈，定期针对推广效果进行跟踪、评估，及时提出营销改进措施，给出切实可行的改进方案； 4、通过对于用户画像的进行精细化分层，针对性的进行推广，提升渗透率、复购率，研究不同层级的消费者购物特点，提炼设计针对性推广文案与素材，提高推广计划的点击率等； 5、负责店铺的月度、季度、年度分析，制定相对应推广策略，可以根据运营数据分析店铺问题，及时发现异常并提出，为运营提供最合理的建议。

1、统招本科以上学历，4~5年以上相关工作经验，可独立完成天猫渠道推广并制定相关的计划，有消费电子、香类，中高客单价推广经验者优先； 2、精通生意参谋、DMP，熟悉数据银行等数据分析操作的使用，对淘宝、天猫推广具有一定数据分析研究能力，熟悉私域公域流量玩法； 3、逻辑性强、数据敏感度和市场敏锐度强，能够通过数据分析来指导店铺运营优化； 4、有优秀的学习能力,能在工作中不断学习、自我提升、抗压能力强，性格积极、乐观，有责任感和良好的理解能力，对于生活有追求，对于挑战勇于面对； 5、具有强烈责任心，良好的沟通能力，团队协作精神和品牌市场部联动经验优先。

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