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Open nowPosted 4 days ago

Gerente Regional de Mercadeo - Industria Farmacéutica

orange-talent-group58 open roles

Where
Ciudad de Guatemala, Guatemala
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Your applicationOpen nowGerente Regional de Mercadeo - Industria Farmacéuticaorange-talent-group · Ciudad de Guatemala, Guatemala

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.0%30 days
This job: posted 4 days ago

The posting

Descripción de la vacante:

Diseñar e implementar la estrategia regional de mercadeo para el portafolio farmacéutico de la compañía, asegurando el posicionamiento y crecimiento sostenible de las líneas OTC y éticas, mediante la ejecución de planes comerciales, análisis de mercado, gestión de marcas y liderazgo de iniciativas orientadas a resultados.

Responsabilidades:

  • Desarrollar e implementar la estrategia regional de mercadeo para las diferentes líneas de productos farmacéuticos.
  • Liderar el posicionamiento y crecimiento de marcas OTC y productos éticos en los distintos mercados asignados.
  • Diseñar planes de lanzamiento, relanzamiento y desarrollo de productos.
  • Analizar tendencias de mercado, comportamiento del consumidor, competencia y oportunidades de crecimiento.
  • Liderar campañas promocionales y estrategias omnicanal dirigidas a médicos, farmacias, distribuidores y consumidor final.
  • Coordinar agencias externas, estudios de mercado y proveedores estratégicos.

Requisitos:

  • Licenciatura en Mercadeo, Administración de Empresas o carrera afín.
  • Deseable Maestría en Mercadeo, Dirección Comercial o Administración de Empresas.
  • Experiencia mínima de 5 años en posiciones de mercadeo dentro de la industria farmacéutica.
  • Experiencia regional liderando estrategias comerciales y de mercadeo en múltiples países.
  • Experiencia comprobada manejando portafolios de productos OTC y productos éticos.
  • Manejo avanzado de herramientas de análisis y métricas comerciales.
  • Experiencia liderando y desarrollando equipos regionales de mercadeo multidisciplinarios.

Beneficios:

  • Salario competitivo.
  • Oportunidad de desarrollo profesional.
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