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Open nowFirst seen 2 days ago

Performance Marketing Executive

Peergrowth Consultancy Co.74 open roles

Where
Dubai, United Arab Emirates
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Your applicationOpen nowPerformance Marketing ExecutivePeergrowth Consultancy Co. · Dubai, United Arab Emirates

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Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: first seen 2 days ago

The posting

We are looking for a Performance Marketing Executive with a strong background in retail fashion and e-commerce to drive customer acquisition, online sales, and digital revenue growth.

The ideal candidate will have hands-on experience managing paid digital campaigns, preferably gained through a combination of retail/e-commerce and digital marketing agency environments. You should be highly data-driven, commercially minded, and comfortable managing campaigns across multiple digital platforms.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, and other relevant digital platforms.
  • Manage campaigns focused on e-commerce sales, customer acquisition, ROAS, conversions, and revenue growth.
  • Develop and implement paid media strategies aligned with business and seasonal retail objectives.
  • Manage and optimize Google Ads, including Search, Shopping, Performance Max, Display, and remarketing campaigns.
  • Manage Meta Ads across Facebook and Instagram, including prospecting, retargeting, catalog, and conversion campaigns.
  • Analyze campaign performance and continuously optimize budgets, audiences, creatives, keywords, placements, and bidding strategies.
  • Work closely with creative, merchandising, e-commerce, and brand teams to develop high-performing campaign assets.
  • Monitor the customer journey from ad click to website visit, product view, add-to-cart, checkout, and purchase.
  • Use analytics and reporting tools to identify opportunities for improving conversion rates and reducing customer acquisition costs.
  • Conduct A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
  • Track key performance metrics including ROAS, CPA, CAC, CTR, CPC, conversion rate, revenue, and AOV.
  • Prepare regular performance reports and provide actionable insights to management.
  • Support seasonal campaigns, product launches, promotions, sales events, and new collection launches.
  • Monitor competitor activity, market trends, consumer behaviour, and emerging digital marketing opportunities.
  • Ensure accurate tracking and measurement through GA4, Google Tag Manager, Meta Pixel/Conversions API, and other relevant tools.
  • Work with e-commerce teams to improve website conversion performance and identify areas of drop-off.

Requirements

  • Minimum 3 years of experience in performance marketing, digital marketing, or paid media.
  • Previous experience in the retail fashion, fashion e-commerce, lifestyle, or consumer retail sector is highly preferred.
  • Previous experience working with a digital marketing agency is required/preferred.
  • Strong hands-on experience with e-commerce platforms and digital retail environments.
  • Proven experience managing paid campaigns on Google Ads and Meta Ads; TikTok Ads experience is an advantage.
  • Strong understanding of e-commerce performance metrics, conversion funnels, attribution, and ROAS optimization.
  • Experience with Google Analytics 4, Google Tag Manager, Meta Business Manager/Ads Manager, and reporting platforms.
  • Strong analytical and data interpretation skills.
  • Ability to manage multiple campaigns and budgets simultaneously.
  • Good understanding of fashion retail customer behaviour, promotions, product launches, and seasonal sales cycles.
  • Strong communication and stakeholder management skills.
  • A proactive, commercially focused approach with a strong test-and-learn mindset.
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