The posting
Area Sales Manager – Retail Support (m/f/x)
Location: Germany (Zip Codes 54–56, 60–69) | Remote Work
About PIP Global Safety
PIP Global Safety is one of the world’s leading manufacturers and providers of personal protective equipment (PPE), trusted by workers and safety professionals across industries worldwide. With over 40 years of experience, we deliver innovative, high-quality protection through a strong portfolio of brands, including North®, Howard Leight®, Miller®, Fibre-Metal®, Oliver®, and Salisbury®.
Driven by our commitment to safety, innovation, integrity, and customer focus, we are continuously expanding our global presence and creating solutions that protect people and support a safer, more sustainable future.
About the Role
We are looking for a results-driven and proactive Area Sales Manager – Retail Support (m/f/x) to join our sales team in Germany, covering the postal code areas 54–56 and 60–69.
In this role, you will be responsible for driving sales growth, strengthening relationships with retail partners and retail chains, and identifying new business opportunities within the personal protective equipment (PPE) market.
You will play a key role in executing regional sales strategies, expanding our retail presence, introducing new products, and increasing product visibility and availability at the point of sale.
Working closely with retail partners and internal sales teams, you will develop and implement local sales initiatives, support promotional activities, and contribute to achieving ambitious sales targets across your assigned territory.
Key Responsibilities:
- Drive sales growth within the assigned territory by achieving or exceeding individual sales targets and implementing regional sales strategies.
- Develop a strong understanding of the local retail market, customer needs, and competitive landscape to identify new business opportunities and support sustainable growth.
- Build and manage a strong sales pipeline by acquiring new retail customers, developing relationships with retail chains, and identifying cross-selling opportunities.
- Strengthen PIP Global Safety's market position by maintaining long-term relationships with existing retail partners, securing retail space, and increasing product visibility and availability.
- Develop and implement local sales initiatives, including advertising campaigns, point-of-sale (POS) activities, product placement, and promotional concepts aligned with business objectives.
- Identify new market opportunities and expand the presence of PIP Global Safety products across retail channels to generate additional revenue.
- Lead the introduction of new products within the assigned territory, supporting product launches, retailer adoption, inventory build-up, and successful market penetration.
- Plan and execute promotional activities and sales campaigns to generate demand, increase product awareness, and create new sales opportunities.
- Conduct regular visits to retail partners and retail locations to strengthen customer relationships, identify business needs, and maximize sales potential.
- Support retail partners in optimizing product assortment, shelf placement, and in-store presentation to improve product visibility and sales performance.
- Convert customer contacts and market opportunities into measurable sales results through proactive follow-up and effective commercial negotiations.
- Represent PIP Global Safety at local trade fairs, retail events, and customer meetings to build relationships and identify potential business opportunities.
- Monitor sales performance, manage sales targets, analyze key performance indicators, and prepare accurate sales forecasts to support business planning.
- Maintain accurate and up-to-date customer information, sales activities, and pipeline data in CRM systems, ensuring alignment with business targets and reporting requirements.
- Collaborate closely with Inside Sales, Key Account Management, Retail Sales, Product Management, Sales Concept Teams, and other internal stakeholders to align sales activities and identify new growth opportunities.
- Share market insights, customer feedback, and demand forecasts with relevant internal teams to support effective sales planning, product development, and retail execution.
Requirements:
- At least 5 years of experience in B2B sales, preferably in a field sales, retail sales, or territory management role.
- Minimum 3 years of experience in the personal protective equipment (PPE) industry.
- Experience working with retail customers, retail chains, or retail distribution channels.
- Proven ability to identify business opportunities, develop customer relationships, and successfully close complex sales opportunities.
- Strong commercial awareness, negotiation skills, and a results-oriented approach.
- Experience in developing and executing sales plans to achieve business objectives.
- Excellent communication, relationship-building, and presentation skills.
- Fluency in German, both written and spoken.
- Strong MS Office skills and confidence in working with digital sales tools.
- Self-motivated, proactive, and capable of working independently while collaborating effectively with cross-functional teams.
- Willingness to travel frequently within the assigned territory (up to 80%).
Nice to Have:
- Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
- Experience working with CRM systems and managing sales pipelines.
- Experience in retail merchandising, point-of-sale (POS) activities, and promotional campaign execution.
- Background in retail account management or key account management.
- Knowledge of retail distribution structures, product assortment planning, and in-store sales optimization.
- Knowledge of industrial safety solutions, protective gloves, and other PPE product categories.
- Experience working in an international organization.
- English language skills.
What We Offer:
- An opportunity to join a global leader in personal protective equipment and contribute to the growth of our retail business in Germany.
- A dynamic, field-based role with a high level of autonomy and responsibility for your assigned territory.
- The opportunity to work with a broad portfolio of established PPE brands and innovative safety solutions.
- A collaborative and supportive international working environment.
- Opportunities for professional development, knowledge sharing, and cooperation with experienced sales, retail, and product teams across different countries.
Join PIP Global Safety and become part of an international team dedicated to protecting people around the world.
