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Open nowPosted 20 hours ago

Social Media Specialist

Plata Card176 open roles

Where
México
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Your applicationOpen nowSocial Media SpecialistPlata Card · México
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The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Plata Card postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 8.0%7 days
  4. 15.0%14 days
  5. 34.2%30 days
This job: posted 20 hours ago

Plata Card median: 2 days open

The posting

Marketing team:

We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.

Challenges that await you:

  • Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself
  • Build content around Mexican cultural codes, current internet culture and art
  • Set up in-house production: scripts, storyboards, references, and working with designers and motion designers
  • Regularly review hits and flops, spot patterns and scale what works
  • Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings
  • Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience

What makes you a great fit:

  • 3+ years in social media, ideally in fintech, banking or another high-trust industry
  • Experience creating aesthetic or art-driven content for social media
  • Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking
  • Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work
  • Ability to quickly understand a financial product and explain it in plain language
  • Native or C1 Spanish, B2+ English
  • Experience using AI tools in production and strategy is a strong plus

Our ways of working:

  • Innovative Spirit: A commitment to creativity and groundbreaking solutions.
  • Honest Feedback: valuing open, transparent communication.
  • Supportive Team: a strong, collaborative community.
  • Celebrating Achievements: recognizing our wins together.
  • High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.
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