The posting
ABOUT YOUR ROLE 👀
As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels.
Specifically, you will:
- Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
- Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
- Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
- Test, iterate, and scale what works
ABOUT YOU 👩🚀
- Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend. You've owned real budget, not a small line item.
- You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work.
- You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls.
- You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.
- Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.
WHY YOU MIGHT BE EXCITED ABOUT THIS OPPORTUNITY 🙌
- Own B2B paid acquisition across multiple channels. You’ll run and shape paid strategy across digital and offline channels - from LinkedIn and Meta to billboards and direct mail - with real ownership over budget and performance.
- Work on a product with strong market pull. You’ll help scale a product that already has growing enterprise demand, giving you the opportunity to optimize and accelerate something that customers genuinely want.
- Blend strategy with execution. This role is not just campaign management. You’ll influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy alongside the broader GTM team.
- Experiment beyond traditional B2B channels. We're excited about unconventional distribution and creative marketing ideas, especially across out-of-home, direct mail, and high-attention brand moments.
- Solve a real targeting challenge. Our buyers are a specific, senior audience - you won't scale through volume alone. This role rewards creative, precision targeting over brute-force spend.
- Join a highly analytical and product-minded team. We care deeply about measurement, iteration, and craft. You’ll work with people who think rigorously about growth and care about building excellent customer experiences.
WHY YOU MIGHT NOT BE EXCITED ABOUT US 👎
- This is not a pure “media buyer” role. We expect paid marketers to think beyond campaign execution - into positioning, landing pages, creative strategy, attribution, and pipeline impact.
- We care deeply about efficiency and accountability. Every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution. You need to enjoy operating with rigor and defending decisions with data.
- Things change quickly. Budgets, channels, and priorities may shift rapidly based on performance and market feedback. We optimize aggressively and don’t get overly attached to past strategies.
- You'll need to thrive with autonomy. There won't be overly structured playbooks or layers of management. We're looking for someone who can independently identify opportunities, make decisions, and execute quickly.
- We expect more than 9 to 5 - raw hours make an impact at our current stage. That said, we trust each team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities outside of work. We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a minimum 20 days vacation policy 🌴
