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Open nowPosted 4 days ago

Analista de CRM

primarh16 open roles

Where
Brasília, DF, BR
Work mode
Hybrid
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Your applicationOpen nowAnalista de CRMprimarh · Brasília, DF, BR
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The clock on this job

Early applications get read.

13.7% of postings close within 7 days. Measured by our own scanner across the market. primarh postings stay open a median of 8 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.7%7 days
  4. 22.1%14 days
  5. 37.8%30 days
  6. 59.1%60 days
This job: posted 4 days ago

primarh median: 8 days open

The posting

  • Responsável pelo planejamento, desenvolvimento, execução e acompanhamento dos resultados das réguas mensais de comunicação para diferentes bases de clientes.
  • Atua na criação e estruturação de e-mails (automação, layout, copywriting, gestão e segmentação de bases) e landing pages com foco em conversão.
  • Elabora planners estratégicos para os envios de comunicação ao longo das diferentes etapas da jornada de compra (topo, meio e fundo de funil), aplicando técnicas de escrita persuasiva e formatos como storytelling, carta de vendas e jornada do herói.
  • Realiza análises de desempenho e apresenta a eficiência das estratégias adotadas, conduz testes A/B para otimização de resultados, elabora briefings de criação para campanhas e peças, e domina fluxos de automação, segmentações e tracking.
  • É responsável pela extração e tratamento de bases, produção de relatórios mensais com métricas de e-mail marketing e criação de textos para e-mails e landing pages, garantindo excelente redação e pleno domínio da língua portuguesa.

Atribuições detalhadas do cargo:

  • Planejar, estruturar, executar e gerenciar as réguas de comunicação mensais para diferentes bases de clientes;
  • Definir estratégias de comunicação considerando os estágios do funil (topo, meio e fundo), elaborando planners de envio e jornadas automatizadas;
  • Criar, revisar e validar conteúdos de e-mail marketing e landing pages, incluindo copywriting, automação, layout e gestão de bases;
  • Aplicar técnicas avançadas de escrita persuasiva, como storytelling, carta de vendas e jornada do herói;
  • Analisar, interpretar e apresentar a eficiência das estratégias de CRM, propondo melhorias contínuas;
  • Planejar e executar testes A/B para otimização de campanhas e taxas de conversão;
  • Elaborar briefings estratégicos para campanhas e peças de comunicação;
  • Dominar fluxos de automação, segmentações e tracking de campanhas;
  • Realizar extração, tratamento e análise de bases de dados;
  • Produzir relatórios mensais de performance com foco em métricas de e-mail marketing e resultados de negócio;
  • Garantir alto padrão de redação, clareza e domínio da língua portuguesa em todos os materiais
  • Ensino Superior completo.
  • Experiência com escrita, criação e estratégias de comunicação.
  • Domínio de automação de campanhas e envio de e-mail marketing;
  • Conhecimento avançado de todas as métricas de e-mail marketing (entregas, bounces, taxas etc.).
  • Domínio do Excel para relatórios analíticos (gráficos e tabelas).
  • Domínio de criação de fluxogramas.
  • Raciocínio lógico para planejamento e execução de réguas de comunicação automatizadas.
  • Desejável conhecimento em Active Campaign, inbound Marketing e básico em HTML
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