Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 16 days ago

Director of Marketing - Starborn

PrimeSource Building Products124 open roles

Where
Irving, TX
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector of Marketing - StarbornPrimeSource Building Products · Irving, TX

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on PrimeSource Building Products's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. PrimeSource Building Products postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 16 days ago

PrimeSource Building Products median: 2 days open

The posting

Director of Marketing

Company: Starborn Industries Reports To: General Manager Location: Edison, New Jersey

Position Summary

The Director of Marketing will lead the marketing function for a growing manufacturer of innovative fastening solutions serving the decking and building materials industry. This position will lead a team consisting of a Brand Manager and Digital Marketing Manager while remaining hands-on in the development and execution of the company's marketing strategy.

The primary focus of this role will be Product Marketing and Innovation. The Director will work closely with Sales, Engineering, and Operations to identify market opportunities, help steer the innovation pipeline, and successfully bring new products from concept through commercialization.

This role requires a commercially minded, hands-on leader who can balance product strategy and innovation with oversight of brand, digital marketing, packaging, sales enablement, and other marketing functions.

Key Responsibilities

Product Marketing & Innovation

  • Identify unmet customer needs, market trends, competitive gaps, and opportunities for new products.
  • Help develop and prioritize the company's innovation and new product pipeline.
  • Lead cross-functional commercialization of new products from concept through launch and customer adoption.
  • Maintain a strong understanding of competitive products, technologies, pricing, and market trends.

Marketing Leadership

  • Lead, develop, and mentor the Brand Manager and Digital Marketing Manager.
  • Establish the overall marketing strategy, priorities, annual plan, and budget.
  • Provide strategic direction for brand positioning, packaging, creative development, digital marketing, website, social media, and marketing communications.
  • Ensure the company's brand and product messaging are consistent and differentiated across all customer touchpoints.
  • Manage outside agencies and marketing partners as needed.

Sales & Channel Support

  • Partner closely with Sales to develop tools and programs that drive product adoption and revenue growth.
  • Develop product positioning, presentations, competitive comparisons, training materials, samples, displays, and other sales enablement tools.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 6+ years of progressive marketing, product marketing, or product management experience.
  • Experience leading and developing marketing professionals.
  • Demonstrated experience bringing physical products from concept through commercial launch.
  • Strong understanding of product positioning, competitive analysis, customer research, and go-to-market strategy.
  • Strong cross-functional leadership, communication, and project management skills.
  • Comfortable operating in a lean, entrepreneurial organization where leaders balance strategy with hands-on execution.
  • Experience in building materials, construction products, fasteners, decking, hardware, tools, or related industries strongly preferred.

Measures of Success

  • Build a strong pipeline of commercially viable product innovations.
  • Successfully launch new products that achieve customer adoption and financial expectations.
  • Strengthen the positioning and differentiation of the company's product portfolio.
  • Build a marketing organization that combines strong strategic discipline with the speed and entrepreneurial mindset of a smaller company.

Required Travel: 20%

About Starborn Industries

Starborn Industries is a leading provider of branded fastening solutions and comprehensive installation systems for decking, exterior, and related applications. Founded in 1961 and headquartered in Edison, New Jersey, Starborn has built a reputation for quality, innovation, and reliability across its portfolio of trusted brands, including DECKFAST®, PRO PLUG®, CAP-TOR® xd, HEADCOTE®, and SMART-BIT®. The Company’s products serve residential and commercial construction markets through a broad network of national distributors, dealers, and co-branding partnerships with decking and trim manufacturers.

For more information, please visit www.starbornindustries.com.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against PrimeSource Building Products's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on PrimeSource Building Products's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    PrimeSource Building Products's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.