The posting
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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Summary: The Manager, Regional Marketing Strategy, Popeyes, US West is responsible for developing and executing regional marketing plans that drive franchisee sales, traffic and profitability across the West US division. These plans may leverage tactics such as offers and coupons, media, merchandising, catering, local innovation, among others. Success in the role requires strong partnership with franchisees and close collaboration with internal cross functional teams, including Field Operations, Media, Merchandising, Analytics, Calendar, Marketing Execution, Digital, and Restaurant Technology.
This role reports to the Director of Field Marketing, PLK US. Minimum 25% travel.
Roles and Responsibilities:
- Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
- Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
- Partner closely with franchisees to align on strategy and drive effective local execution
- Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
- Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
- Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
- Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
- Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
- Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution
Skills & Qualifications:
- Bachelor’s degree in Business, Marketing, Sales, or a related field
- 3–5 years of relevant work experience
- Strong project management, organizational, and multitasking skills
- Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
- Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
- Strong problem-solving and critical thinking skills
- Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
- Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
- Willingness and ability to travel frequently for in-person franchisee visits
Salary:
Base salary range of $105,000 - 115,000. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.
This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan.
Benefits:
This position is benefits eligible and offers a comprehensive package: health benefits (medical, dental, vision and life insurance) offered upon hire date; fertility benefits to support family planning needs; a 401(k) plan with Company match available after the first year of service; time-off programs (PTO, sick leave, Company-observed holidays, and parental leave); short-term and long-term disability insurance; and telemedicine & mental wellness support. Eligibility requirements apply to certain benefits and resources, and may vary based on job classification, location, and length of employment. We are equally committed to professional development, offering various learning and development courses.
#popeyes
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
