The posting
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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week
About the Role
Burger King is seeking a Sr. Analyst, Loyalty to support the evolution of our loyalty program and help identify opportunities to increase guest engagement, retention, frequency, and long-term value.
Reporting to the Sr. Manager, Loyalty & Incentives, the role will support the strategy, execution, and optimization of key loyalty and incentive initiatives, including rewards, gamification, challenges, and other engagement mechanics. This role will contribute to the loyalty activation calendar by identifying opportunities to influence guest behavior, supporting testing plans, and using performance insights to continuously optimize the program.
The ideal candidate combines strong interest in loyalty and customer engagement with an analytical mindset and the ability to translate guest behavior into actionable recommendations.
Roles and Responsibilities:
- Maintain the loyalty calendar and roadmap, ensuring rewards, incentives, gamification, challenges, and other engagement initiatives align with broader marketing priorities, business objectives, and guest needs.
- Support the development and execution of testing plans, including hypotheses, success metrics, and measurement frameworks, to evaluate reward constructs, incentive mechanics, and other opportunities to influence guest behavior.
- Leverage Snowflake, Amplitude, and other analytics tools to assess loyalty performance, transactional behavior, engagement, guest frequency, and retention; translate findings into actionable recommendations that improve guest and business outcomes.
- Coordinate with CRM, In-Restaurant Merchandising, Incentives, Analytics, Product, Operations, and external agency partners to deliver integrated loyalty experiences.
- Monitor program performance and industry trends to identify opportunities to improve the Burger King loyalty experience.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 2+ years of experience in loyalty, lifecycle marketing, customer engagement, promotions, or related disciplines.
- Strong understanding of loyalty programs, customer incentives, rewards strategy, promotional mechanics, and customer retention.
- Experience supporting initiatives designed to influence customer frequency, engagement, retention, and lifetime value.
- Ability to translate insights and hypotheses into execution plans, measurement, and optimization, with experience using customer behavior platforms such as Snowflake, Amplitude, or similar tools preferred.
- Excellent project management and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and manage multiple priorities.
- Experience collaborating with agencies or external partners is preferred.
- Background in loyalty, QSR, retail, ecommerce, hospitality, or other consumer-facing businesses preferred.
#burgerking
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
