Marketing Analytics Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

Responsibilities

• Design and implement marketing analytics frameworks to measure performance across channels
• Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)
• Build and maintain dashboards and reporting to monitor KPIs and campaign performance
• Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities
• Develop and refine attribution models to better understand channel impact
• Support Media Mix Modeling (MMM) and other advanced measurement approaches
• Partner with marketing, product, and data teams to ensure data accuracy and alignment
• Translate data into clear recommendations for stakeholders

Requirements

• Strong foundation in marketing analytics and performance measurement
• Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)
• Experience building dashboards using tools such as Looker, Tableau, or similar
• Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)
• Ability to synthesize large datasets into actionable insights
• Strong communication skills with the ability to present findings clearly to stakeholders
• Comfort working across multiple channels and marketing functions

Nice to Have

• Experience with SQL or data modeling
• Familiarity with data warehouses (e.g., BigQuery, Snowflake)
• Experience in high-growth startup environments