Performance Art Director

About Right Side Up

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role

What You'll Do

• Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy
• Collaborate with client stakeholders to gather feedback and refine creative direction
• Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display)
• Lead the creation of ad assets including static, video, and motion content
• Collaborate with growth, paid media, and copy teams to align on strategy and messaging
• Develop creative testing frameworks and iterate based on performance data
• Analyze creative performance and optimize based on insights
• Guide visual direction, storytelling, and brand consistency across campaigns
• Partner with designers, editors, and creators to bring concepts to life
• Stay up to date on creative trends, platform best practices, and emerging formats

What We're Looking For

• Ability to confidently present and pitch creative work to clients and stakeholders
• Strong communication skills with experience incorporating client feedback into creative execution
• Strong portfolio of performance-driven creative work across digital channels
• Experience leading creative strategy for paid acquisition campaigns
• Ability to balance brand storytelling with performance optimization
• Experience working closely with growth and paid media teams
• Understanding of platform-specific creative best practices (Meta, TikTok, YouTube, etc.)
• Strong visual design and art direction skills
• Ability to iterate quickly and test multiple creative variations
• Comfort working across different industries and brand styles

Nice to Have

• Experience with UGC and creator-led content
• Familiarity with video editing and motion design tools
• Experience in high-growth startup environments
• Experience supporting both strategic planning and hands-on execution