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Open nowPosted 88 days ago

资深产品经理-购物转化方向

shoplazza/index6 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now资深产品经理-购物转化方向shoplazza/index · Shenzhen, Guangdong, Chinese Mainland
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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 88 days ago

The posting

1. 负责购物转化产品线的整体规划与落地,覆盖店铺主题系统与购物链路(商品详情页、购物车、结算 Checkout、支付前链路)的产品功能设计,以提升商家店铺转化率(CVR)为核心目标; 2. 主导主题(Theme)体系的产品演进,包括主题框架、模块化装修能力,平衡商家易用性、设计表现力与前端性能; 3. 设计并持续优化购物链路核心体验,包括加购、结算流程、表单优化、信任要素、弃单挽回等转化关键节点,建立数据驱动的转化漏斗分析与 A/B 实验机制; 4. 推动 CRO(转化率优化)能力产品化,将转化诊断、优化建议、自动化执行沉淀为可规模化的产品能力,并与公司 AI Agent 体系(如智能诊断、自动化优化)深度结合。

1. 本科及以上学历,5 年以上互联网产品经验,其中 3 年以上电商或电商 SaaS 产品经验,有团队管理或产品线 Owner 经验者优先; 2. 深刻理解电商购物转化链路,熟悉商详、购物车、Checkout 各环节的转化影响因素与行业最佳实践,有可量化的转化率提升成功案例; 3. 熟悉建站/主题类产品形态,理解前端渲染、页面性能、响应式设计等技术概念,能与研发团队高效对话; 4. 具备扎实的数据分析能力,熟悉转化漏斗分析、A/B 测试方法论,习惯用数据验证产品假设。

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