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Open nowPosted 73 days ago

品牌增长专家

soulapp/index57 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now品牌增长专家soulapp/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. soulapp/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 73 days ago

soulapp/index median: 1 days open

The posting

1、负责APP品牌侧完整增长体系,通过脉冲式饱和品牌投放(梯媒、地铁、商圈、综艺、明星、全域种草、户外OOH)撬动稳定自然增量,替代单纯效果买量依赖。 2、能够区分「品牌保量广告」与「效果竞价广告」,搭建品牌增长专属流量模型,实现品牌投放长期复利。 3、 熟练使用Geo-Holdout地理对照组实验、分城市AB测,精准测算品牌投放带来的真实自然增量,剔除大盘、季节、竞品干扰,输出可复盘、可迭代的品牌增长数据结论。 4、建立品牌投放的滞后效应、长尾效应复盘体系,不唯短期即时转化,看7–30天自然流量爬坡 5、主导明星素材、综艺植入、品牌短片、情绪种草内容的商业化增长落地,将品牌内容直接转化为:品牌搜索上涨、自然下载、UGC自传播。 6、搭建小红书/抖音/B站/微博品牌种草矩阵,通过心智占领撬动免费自然流量,打造爆款品牌素材库。 7、操盘写字楼、青年公寓、校园、商圈、滨江等年轻人核心场景线下饱和投放,完成「上班-通勤-居家-休闲」全动线心智覆盖,拉动城市圈层破圈。 8、管理外部代理、媒介供应商,统一排期、统一素材、统一心智、统一实验口径。 9、持续优化「付费投放量 & 自然量」双持占比,提升自然流量占比、降低付费依赖,优化整体用户质量与LTV。 10、通过品牌手段拓宽用户画像,突破原有算法人群茧房,拉高22-26岁职场新人、下沉小镇青年等增量人群占比。 11、输出月度/季度品牌增量复盘、渠道增量效率、素材爆款模型、人群破圈模型。 12、沉淀可规模化的APP品牌增长SOP,支撑长期自然量稳定上涨。

1、5年以上互联网C端 APP或者快消品牌营销/品牌增长经验,必须有成熟APP「品牌投放拉动自然量增长」成功案例(社交/内容/工具/生活服务类优先)。 2、非纯品牌曝光、纯公关、纯内容文案背景;必须对自然新增、品牌增量、流量结构有直接操盘结果,或者对于快消类增长模型有操盘结果。 3、精通脉冲式饱和品牌投放打法,懂集中爆破、长尾发酵、节奏控量,而非零散日常投放。 4、熟练掌握Geo地理对照实验、品牌增量测算模型,能够科学区分品牌增量与效果流量干扰。 5、懂明星/综艺/内容种草/线下OOH全域联动,有「品牌内容打爆自然搜索、自然下载」实战经验。 6、极强数据能力:能看懂双持比例、自然增量、搜索指数、人群画像、留存LTV联动关系。 7、 结果导向,敢于扛「自然量增长指标」,不做虚品牌; 8、懂年轻人情绪心智、Z世代、职场新人、小镇青年用户洞察; 9、擅长供应商管理、多项目并行、跨部门协同(增长/投放/产品/内容)。

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