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Open nowPosted 6 days ago

会员产品经理

soulapp/index58 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now会员产品经理soulapp/index · Shanghai, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 6 days ago

The posting

1、负责 SoulApp 会员订阅业务,对会员收入、付费渗透率、续费率及用户长期价值负责,平衡商业收益与用户体验。 2、负责会员体系规划与产品设计,包括会员定位、权益组合、商品套餐及定价策略,持续提升会员价值感知。 3、负责 Paywall 及付费转化链路优化,结合用户分层和使用场景,提升会员首购与订阅转化效率。 4、负责会员全生命周期经营,围绕权益激活、续费、升级、流失预警和召回制定产品及运营策略。 5、建立数据分析与实验体系,持续研究国内外会员产品及商业化玩法,推动有效方案落地。

1、2年以上互联网产品经验,有会员订阅、增值服务或商业化产品经验;社交、内容、直播或娱乐行业经验优先。 2、熟悉会员权益、订阅定价、Paywall 和生命周期运营,具备完整的产品设计与增长实践。 3、具备出色的用户洞察和商业判断能力,能够将用户需求转化为具有持续付费价值的会员权益。 4、具备较强的数据分析能力,能围绕付费转化率、续费率、ARPU、LTV及流失率开展分析和实验。 5、AI 能力要求:能熟练使用 AI 分析用户反馈、提炼付费及流失痛点,并辅助完成竞品研究、业务拆解和数据解读;能利用 AI 高效产出产品设计方案。

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