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Open nowPosted 1181 days ago

媒介策划-小众高端护肤方向-水羊国际

syounggroup/career145 open roles

Where
Changsha, Hunan, Chinese Mainland
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Your applicationOpen now媒介策划-小众高端护肤方向-水羊国际syounggroup/career · Changsha, Hunan, Chinese Mainland

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. syounggroup/career postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 1181 days ago

syounggroup/career median: 1 days open

The posting

负责水羊国际合作小众高端护肤方向品牌的媒介策划工作。 1、市场调研：基于市场大盘、品牌定位、主推产品的分析，确定品牌目标人群圈层,且对目标人群的消费心理进行分析; 2、媒介规划&落地执行：基于品牌定位&目标用户，制定品牌的年度、季度、月度市场规划，并在品牌适配平台进行推广、投流、种草等产品效果类达人投放（含小红书、抖音、双微等）； 3、复盘评估：基于达人投放效果，对品牌投放策略进行月度、季度、年度的复盘&调整，对投放效果负责。

1、经验及技能要求:1年及以上媒介经验优先，有高端护肤品相关品牌投放经验及达人资源优先，懂护肤美妆知识，热爱护肤化妆，具备新媒体内容敏感性，有洞察力，能判断内容优劣。 2、个性标签:护肤爱好者、种草能手、互联网5G冲浪选手、社交达人。 --------------------------------------------- 【关于我们】 水羊国际，是水羊旗下国际美妆开放平台，全球美妆CP模式开创者， 以数字化技术为驱动，为海外合作伙伴在中国全要素、全渠道、全生命周期的持续发展提供全套解决方案。 如果用三个关键词来形容水羊国际，那就是“国际化”、“多元美妆”、“成长”。 “国际化”、“多元美妆”是我们业务特色，目前水羊国际合作18个国家，护肤，彩妆，香水，个护，美容保健5大品类, 超50个海外美妆品牌，并与科赴集团达成深度战略合作，全面承接科赴旗下多品类消费品品牌在中国的线上业务。目前EviDenS de Beauté, KIKO, LUMENE, AMOUAGE, LISTERINE, 3LAB, RevitaLash等众多品牌，已成为细分行业领导者。 “成长”一方面代表着水羊国际的高速发展，同样也代表着人的成长，我们认为个人和公司成长是双向奔赴、互相成就的。在水羊国际工作不仅能让员工收获可观的薪酬回报，更重要的能够获得职场加速成长。在公司多年经营沉淀下，形成了一套极具水羊特色的人才成长体系和工作方法论，在文化、能力、晋升、激励、环境等五个方面，为员工营造职场健康成长生态模式，让组织和个人共同成长，实现个人价值的放大。 我们期待更多志同道合的人才加入水羊国际，成就全球美妆最佳CP！

文化活动：多彩女生节、质感男人节、61S'YOUNG日、多金计划音乐酒会等； 能力成长：轮岗机制、双导师带教、体系化培训（7大培训项目、112门课程、98位内训师）； 职业发展路径：1年2次职级晋升机会、半年一次的岗位螺旋机制、导师成长路径； 激励体系：行业竞争力的固定工资、季度奖、多金计划、年终奖、股权激励、分红计划、师徒制计划奖金等； 福利保障：灵活考勤、双休、六险一金、餐补、法定节假日、年假、地铁接驳车、社团活动、员工食堂、美妆盲盒、下午茶、家庭节日礼品等； 环境配套：运动场馆、健身房、舞蹈室、咖啡厅、母婴室、图书室、SPA馆等；

面试流程：HR初试-线上测评-综合面试

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