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Open nowPosted 651 days ago

媒介策划-RéVive

syounggroup/career145 open roles

Where
Changsha, Hunan, Chinese Mainland
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Your applicationOpen now媒介策划-RéVivesyounggroup/career · Changsha, Hunan, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. syounggroup/career postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 651 days ago

syounggroup/career median: 1 days open

The posting

1. 基于品牌定位，确定媒介投放策略及执行落地：对投放平台、投放达人、投放节奏等事项进行季度/月度规划，并与各模块同频，确保落地执行性 2. 根据投放策略，筛选匹配品牌定位的账号并促成合作，协同内容对达人内容质量进行把控，根据达人属性规划投流计划助力爆文产生，对品牌市场热度负责 3. 根据品牌预算，合理规划投放费用，并基于品牌回款进度，实时管控市场费用，对品牌投放ROI负责 4. 管理媒介资源，沉淀品牌媒介资源池，搭建品牌头腰尾部合理的资源架构 5. 周/月/季度及大促后完成投放复盘，分析问题沉淀投放经验并制定优化方案，并将经验运用在下一个投放周期执行 6. 需及时维护达人合作关系&评论区内容，达人发布上线后定期监控评论区内容

1、经验/技能要求： ①本科及以上学历，新闻传播类、市场营销或对有行业从业经验优先 ②熟悉品牌相关知识，对行业大盘情况了解，精通品牌书，及品牌主推产品书 ③了解护肤品/化妆品知识，了解护肤品行业竞品投放逻辑，能够分析背后投入效率 ④日常喜欢刷美妆护肤博主、各种新媒体app（抖音、小红书、B站、知乎、微博等），熟悉平台的内容形式、实时热点及爆款规律 ⑤熟练掌握微信、微博、小红书、抖音等主流媒介内容热点的投放规则； 2、个性标签：有高奢护肤品牌媒介经验优先

【关于水羊】 水羊集团股份有限公司是一家以“研发赋能品牌 ，数字赋能组织”的科技型企业，水羊通过多元肌肤科技，为熬夜肌、年轻肌、压力肌等细分特殊肤质人群持续探索更匹配的肌肤解决方案。2018年2月8日正式登陆A股，股票代码300740，成为“中国互联网消费品品牌第一股”。 旗下拥有御泥坊、大水滴、小迷糊、御、VAA、HPH等多个自有品牌，2018年开创的国际美妆开放平台——水羊国际，合作18个国家超50个国际品牌，包括EviDenS de Beauté, KIKO, LUMENE, AMOUAGE, 3LAB, RevitaLash等，并与科赴集团达成深度战略合作，全面承接科赴旗下多品类消费品品牌在中国的线上业务，如露得清、大宝、城野医生、李施德林等。 在水羊，除了获得具有行业竞争性的薪酬回报，更重要的能够获得职场加速成长。公司多年经营沉淀下，形成了一套极具水羊特色的人才成长体系和工作方法论，为匹配的员工提供全方位的个人成长保障，让组织和员工，在“人成事，事成人”中，相互成就，共同成长，实现个人价值的放大。 在此，我们期待更多“志同”“道合”的人才加入水羊股份，成就全球十大美妆企业！ 文化活动：多彩女生节、质感男人节、六一童真节、多金音乐酒会等； 能力成长：轮岗机制、双导师带教、体系化培训（7大培训项目、112门课程、98位内训师）； 职业发展路径：1年2次职级晋升机会、半年一次的岗位螺旋机制、导师成长路径； 激励体系：行业竞争力的固定工资、季度奖、多金计划、年终奖、股权激励、分红计划、师徒制计划奖金等； 福利保障：灵活考勤、双休、六险一金、法定节假日、年假、地铁接驳车、社团活动、员工食堂、内购福利、下午茶、结婚贺金、家庭节日礼品、六一假等； 环境配套：运动场馆、舞蹈室、咖啡厅、母婴室、图书室、SPA馆等；

面试流程：HR初试-专业复试-线上测评-综合终试

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