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Open nowFirst seen 4 days ago

Sr Marcomm Specialist - Consumo

TalentCross224 open roles

Where
Santiago, Santiago Metropolitan Region, Chile
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Your applicationOpen nowSr Marcomm Specialist - ConsumoTalentCross · Santiago, Santiago Metropolitan Region, Chile

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. TalentCross postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

TalentCross median: 1 days open

The posting

Sr. Marcomm Specialist – Consumo

Ubicación: Santiago, Chile

Modalidad: Híbrido (3 días en oficina)

Ubicación: Providencia  Sobre la posición

Buscamos un/a Sr. Marcomm Specialist para liderar la planificación y ejecución de iniciativas de marketing 360° orientadas al consumidor y a los canales comerciales.

La posición tendrá un rol clave en Trade Marketing, punto de venta, generación de demanda, campañas promocionales y activaciones de marca, trabajando de manera transversal con equipos de Marketing, Producto, Ventas y Canales.

Será responsable de asegurar una ejecución consistente y efectiva de las iniciativas, junto con el seguimiento de KPIs, presupuesto y resultados.

Principales responsabilidades

  • Diseñar, coordinar y ejecutar acciones de marketing 360°, incluyendo Trade Marketing, ATL, BTL, PR y activaciones de marca.
  • Liderar iniciativas de Trade Marketing y visibilidad en punto de venta, asegurando la correcta implementación de materiales POP y estándares de exhibición.
  • Planificar y ejecutar campañas de generación de demanda y Go-to-Market (GTM) en colaboración con equipos de Producto, Ventas y Canales.
  • Desarrollar acciones promocionales, iniciativas de relacionamiento y campañas de engagement con clientes y socios estratégicos.
  • Gestionar campañas de incentivos y co-marketing junto con distribuidores, mayoristas, integradores y otros partners.
  • Coordinar eventos, activaciones y otras iniciativas dirigidas a clientes, socios y usuarios finales.
  • Gestionar el presupuesto de marketing, asegurando un uso eficiente de los recursos y control de costos.
  • Medir y analizar KPIs y resultados de campañas, identificando oportunidades de mejora.
  • Coordinar agencias, productoras, imprentas y otros proveedores externos, asegurando calidad, tiempos y costos.
  • Trabajar de manera transversal con equipos de Marketing, Comunicaciones, Marketing Digital, Producto, Ventas y Servicios.
  • Asegurar la consistencia de la imagen y comunicación de marca en las diferentes iniciativas.

Requisitos

  • Título profesional en Marketing, Trade Marketing, Publicidad, Comunicaciones, Ingeniería Comercial o carreras afines.
  • 3+ años de experiencia en posiciones similares de Marketing, Trade Marketing o Marketing & Communications.
  • Experiencia comprobable en Trade Marketing y ejecución en punto de venta.
  • Experiencia en marketing 360°, activaciones, campañas promocionales y generación de demanda.
  • Experiencia en Go-to-Market (GTM) y trabajo colaborativo con equipos comerciales y/o partners de canal.
  • Experiencia en gestión y control de presupuestos de marketing.
  • Experiencia coordinando agencias, proveedores y/o productoras.
  • Capacidad para analizar KPIs, medir resultados y generar reportes.
  • Excelentes habilidades de comunicación, organización y gestión de proyectos.
  • Orientación a resultados, proactividad y capacidad de trabajar de manera transversal.
  • Inglés intermedio.

Se valorará especialmente

  • Experiencia en empresas de tecnología, electrónica de consumo, retail, consumo masivo o industrias relacionadas.
  • Experiencia trabajando con distribuidores, mayoristas, retailers, integradores o canales comerciales.
  • Experiencia en ejecución y medición de iniciativas de Trade Marketing en múltiples puntos de venta.

Si te interesa desarrollar estrategias de marketing, conectar marca con resultados comerciales y liderar iniciativas de alto impacto en el punto de venta, ¡nos gustaría conocerte!

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