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Open nowPosted 37 days ago

社媒运营-IP方向

tarsrobot/index110 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now社媒运营-IP方向tarsrobot/index · Shanghai, Chinese Mainland
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  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 37 days ago

The posting

工作内容 1. 围绕公司业务方向、技术进展与行业议题,与创始团队及核心技术专家深度协作,挖掘具有代表性的观点、实践与人物故事,形成兼具专业价值和个人特色的内容,持续提升公司及核心团队的行业影响力。 2. 制定人物内容及社交媒体运营规划,策划访谈、短视频、图文、播客等内容与系列栏目,负责选题、采访、脚本撰写、拍摄统筹、审核及发布,推进内容持续产出。 3. 负责相关人物账号在视频号、抖音、小红书等平台的日常运营,根据平台特点及目标受众优化内容表达与分发策略,维护用户互动,推动品牌认知、行业交流及客户与人才触达。 4. 建立内容素材库与审核流程,持续跟踪内容表现、受众反馈和行业动态,通过数据分析与运营复盘优化内容质量和传播效果,做好信息保密、舆情监测及传播风险管理。

任职要求 1. 本科及以上学历,新闻传播、市场营销、中文等相关专业优先。 2. 具备5年以上品牌内容、新媒体运营或媒体公关相关经验,有创始人、企业高管、技术专家等人物账号运营或深度内容项目经验,并有可展示的代表案例;有AI、机器人、智能硬件等科技行业经验者优先。 3. 具备良好的采访沟通、信息提炼、内容策划及写作能力,能够理解复杂技术与业务议题,转化为准确、易理解、有观点、有传播价值的内容,兼顾人物表达的真实性与专业性。 4. 熟悉主流社交媒体平台的内容特点及运营机制,能够独立推进内容项目,并结合受众反馈、运营数据及同类账号研究,持续优化选题、表达和运营策略。 5. 具备良好的跨团队协作和项目统筹能力,能够与创始团队、技术专家及业务部门高效配合;细致可靠,具有保密意识、内容判断力和传播风险意识,适应快速迭代的工作节奏。

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