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Open nowPosted 19 days ago

Jefe de Marketing de Impacto

udem86 open roles

Where
San Pedro Garza García, Nuevo León, México
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Your applicationOpen nowJefe de Marketing de Impactoudem · San Pedro Garza García, Nuevo León, México

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 19 days ago

The posting

La Universidad de Monterrey

La Universidad de Monterrey, basada en su inspiración católica, valores y excelencia académica, forma integralmente a la persona para que contribuya a la construcción de una sociedad sostenible, trascienda en el servicio a los demás y alcance su plenitud.

Tu talento puede inspirar a toda una comunidad, estamos buscando: Jefe de Marketing de Impacto.

Estudios académicos: Licenciatura en Mercadotecnia, Negocios, Comunicación o afín.

Experiencia:

  • Liderazgo de equipos de alto perfil.
  • Gestión de proyectos estratégicos (marketing, brand management, inteligencia de mercado, business management, etc).
  • Coordinación de medios publicitarios.
  • Negociación y relaciones interpersonales.
  • Dominio de idioma inglés (avanzado).

Responsabilidades:

  • Supervisar y alinear el trabajo del Coordinador de Estrategia de Marcas y Submarcas y del Líder de Estrategia y Proyección de Brand Plan, integrando sus entregables al plan maestro de marketing institucional.
  • Validar la correcta ejecución del Brand Plan en todos los medios y campañas, garantizando la coherencia entre narrativa, inversión y visibilidad de marca.
  • Asegurar la articulación entre las estrategias de atracción, posicionamiento y comunicación institucional.
  • Coordinar la planeación y evaluación de medios publicitarios, incluyendo la negociación con agencias y proveedores.
  • Promover la sinergia entre el equipo de marketing, comunicación, eventos, atracción y áreas académicas, impulsando una visión transversal.
  • Liderar el desarrollo de Estudios de Mercado y definiir sus objetivos, para estipular y evaluar KPIs de desempeño del Brand Plan y reportar avances a la Dirección de Marketing y a la Vicerrectoría de Comunicación y Mercadotecnia.
  • Fortalecer el liderazgo de marca UDEM a través de estrategias de difusión de los hallazgos del Plan de Marca y de los de los diferenciadores institucionales.
  • Identificar oportunidades de innovación y mejora en los procesos, productos e implementaciones de la Tienda UDEM.

Se ofrece:

  • Sueldo Base
  • Prestaciones de Ley (Superiores al obtener planta)
  • Tarjeta de comedor
  • Capacitación constante
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