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Open nowPosted 19 days ago

Líder de Estrategia de Marketing de Recursos Alternos

udem86 open roles

Where
San Pedro Garza García, Nuevo León, México
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Your applicationOpen nowLíder de Estrategia de Marketing de Recursos Alternosudem · San Pedro Garza García, Nuevo León, México

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Early applications get read.

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Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 19 days ago

The posting

La Universidad de Monterrey, basada en su inspiración católica, valores y excelencia académica, forma integralmente a la persona para que contribuya a la construcción de una sociedad sostenible, trascienda en el servicio a los demás y alcance su plenitud.

Tu talento puede inspirar a toda una comunidad.

Estamos buscando:

Lider de estrategia de Marketing de Recursos Alternos

Objetivo

Diseñar e implementar estrategias de marketing para el área de Recursos Alternos de la Universidad, orientadas a la atracción, posicionamiento y retención de las audiencias de la comunidad UDEM. Liderar el equipo asignado, y generar promoción del desarrollo profesional mediante ofertas de capacitación y consultoría ofrecidas desde las distintas áreas de la Universidad.

Principales responsabilidades:

• Fortalecer la arquitectura submarcas de la Universidad, asegurando coherencia visual en el área de Recursos Alternos.

• Acompañamiento en la solicitud de investigaciones de mercado para analisis de audiencias y tendencias de consumo.

• Diseñar, ejecutar y evaluar planes integrales de marketing para el lanzamiento, posicionamiento, comercialización y retención de servicios, tanto en canales tradicionales como digitales.

• Supervisar la creación, diseño y producción de materiales gráficos, audiovisuales y digitales que fortalezcan la estrategia de comunicación y publicidad de los centros de consultoría y diplomados.

• Dirigir equipos internos y de proveedores, fomentando la colaboración interdisciplinaria y asegurando la correcta implementación de las estrategias.

• Dar seguimiento a la implementación de estrategias de marketing, garantizando cumplimiento de objetivos, tiempos y presupuestos.

• Medir el impacto de las estrategias implementadas mediante indicadores de desempeño, proponiendo ajustes basados en resultados y evidencia.

• Implementar mejoras en estrategias y procesos para fortalecer el posicionamiento de las submarcas.

Estudios académicos:

Licenciatura en Mercadotecnia, Comunicación o Diseño.

Conocimiento en marketing, branding, publicidad, diseño para plataformas digitales, diseño editorial, marketing digital.

Experiencia en agencia de publicidad, agencia de medios, líder de comunicación, coordinadora de marca; al menos 2 años en posiciones de liderazgo.

Habilidades requeridas:

Paquete Microsoft Office, Gestión de proyectos (Trello, Asana, Proyecta), Manejo de Dashboards, Adobe Suite, Google Workspace.

¡Sé parte de la comunidad UDEM e impulsa el futuro de nuestros estudiantes!

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