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Open nowPosted 81 days ago

E-Mail-Marketing-Specialist (m/w/d)

urari10 open roles

Where
Berlin-Tempelhof
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Your applicationOpen nowE-Mail-Marketing-Specialist (m/w/d)urari · Berlin-Tempelhof
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.2%30 days
This job: posted 81 days ago

The posting

Deine Rolle bei uns

Unser E-Mail-Marketing ist einer der wichtigsten Performance-Kanäle. Deshalb suchen wir eine Persönlichkeit, die Kampagnen nicht nur umsetzt, sondern aktiv weiterentwickelt und moderne Technologien wie Künstliche Intelligenz sinnvoll in den Arbeitsalltag integriert.

Deine Aufgaben

  • Planung, Umsetzung und Optimierung von E-Mail- und Lifecycle-Marketing-Kampagnen entlang der gesamten Customer Journey.
  • Eigenverantwortliche Steuerung unseres Versandkalenders sowie Koordination aller Newsletter-Kampagnen.
  • Erstellung und Weiterentwicklung automatisierter Customer Journeys und Trigger-Strecken.
  • Entwicklung zielgruppenspezifischer Segmentierungen und Personalisierungsstrategien.
  • Durchführung von A/B-Tests sowie kontinuierliche Optimierung anhand relevanter KPIs.
  • Analyse der Kampagnenperformance und Ableitung konkreter Handlungsempfehlungen.
  • Enge Zusammenarbeit mit Content-, Grafik-, Performance-Team.
  • Aktive Nutzung von KI-Tools zur Erstellung, Optimierung und Personalisierung von Betreffzeilen, Inhalten, Segmentierungen, Kampagnenideen und Workflows.
  • Identifikation neuer Automatisierungs- und KI-Potenziale zur Steigerung von Effizienz, Conversion und Customer Experience.
  • Sicherstellung einer DSGVO-konformen Umsetzung aller Maßnahmen.

Dein Profil

  • Mehrjährige Erfahrung im E-Mail-Marketing, idealerweise im E-Commerce.
  • Sehr gute Kenntnisse in Klaviyo und/oder Optimizely sowie Erfahrung mit Marketing-Automation.
  • Sicherer Umgang mit Segmentierungen, Trigger-Kampagnen und Customer Journeys.
  • Ausgeprägtes Verständnis für KPIs, Testing und datengetriebene Optimierung.
  • Begeisterung für Künstliche Intelligenz und Erfahrung im produktiven Einsatz moderner KI-Tools wie Claude oder vergleichbarer Lösungen.
  • Kenntnisse in HTML/CSS für kleinere Anpassungen sind von Vorteil.
  • Strukturierte, eigenständige und lösungsorientierte Arbeitsweise.
  • Teamgeist sowie Freude daran, Prozesse kontinuierlich weiterzuentwickeln.

Das erwartet Dich:

  • Work Life Balance: Flexible Startzeiten und 28 Urlaubstagen ansteigend pro Jahr Betriebszugehörigkeit (max. 30) sowie auf Wunsch betriebliche Altersvorsorge
  • Persönliches Weiterbildungsbudget: nach Bedarf verhandelbar
  • Bezuschussung: 50 Euro steuerfreier Sachbezug
  • Teamevents: großes Sommerfest, grillen einmal pro Monat sowie Teamlunches
  • Die Möglichkeit, KI aktiv im Marketing einzusetzen und neue Prozesse mitzugestalten.
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