The posting
Full-Time Marketing, Business Development & Executive Virtual Assistant About the Company Is a business advisory and professional training firm serving clients across the Middle East, including the GCC countries (Saudi Arabia, UAE, Qatar, Oman, Bahrain, and Kuwait), as well as Jordan and Egypt. The company specializes in business advisory, sustainability, Environmental, Social, and Governance (ESG), corporate finance, strategic innovation, and professional training. They work with organizations across various industries, providing strategic insights, advisory services, and training solutions to support sustainable business growth. Position Overview Is seeking a highly creative, proactive, and versatile Full-Time Virtual Assistant to support its marketing, business development, research, content creation, and executive administrative functions. The primary responsibility of this role is to help establish and strengthen the company's online presence, particularly across LinkedIn and other social media platforms, while supporting business development initiatives through prospect research, outreach, and lead management. The ideal candidate should have strong graphic design and content creation capabilities, excellent written communication skills, and the ability to independently manage social media activities and outreach campaigns. The candidate will also assist with research-based newsletters and articles using topics and reference materials provided by the client, as well as provide light executive administrative support, including email organization, calendar management, and appointment scheduling. This is an opportunity for someone who can combine creativity, organization, research, and initiative while working closely with the company's founder. KEY RESPONSIBILITIES A. Social Media Management and Graphic Design Priority: MUST-HAVE This is the most important function of the role. Design, create, and publish engaging and professional social media content aligned with their branding and business objectives. Manage and maintain the company's social media presence, primarily on LinkedIn, followed by Instagram and other platforms. Create visually appealing graphics, promotional materials, and branded content using the company's existing brand guidelines, color palette, and design assets. Repurpose content across different platforms while maintaining consistent messaging and branding. Develop creative layouts and designs for social media posts, newsletters, and other marketing materials. Prepare and schedule daily social media posts across the company's platforms. Create and manage a weekly LinkedIn newsletter. Collaborate with the founder on content ideas, design concepts, and marketing strategies. Proactively suggest creative ways to improve the company's online visibility, engagement, and brand positioning. Ensure all published materials maintain a professional image appropriate for a business advisory and consulting firm. Expected Content Frequency: One social media post per day, with the same core content adapted or repurposed across the platforms. One newsletter per week. Primary Platforms: LinkedIn – Main priority Instagram Facebook – Planned platform X (formerly Twitter) – Planned platform YouTube – Potential future support, subject to separate discussion B. Business Development, Lead Generation and Outreach Priority: MUST-HAVE Support the company's business development initiatives through online research, prospect identification, and outreach. Identify potential clients, organizations, and decision-makers within industries related to sustainability, ESG, finance, and other relevant business advisory services. Conduct prospect research to identify organizations and individuals who may benefit from their services. Develop and organize prospect lists and maintain accurate contact records. Conduct outreach primarily through LinkedIn and other approved digital communication channels. Prepare personalized and professional outreach messages based on the company's services and target audience. Follow up with prospective clients and maintain consistent communication. Assist in generating qualified leads and converting prospects into business opportunities. Support the scheduling of discovery calls and business meetings with potential clients. Maintain and update lead information and outreach activities within Zoho CRM. Help establish and improve the company's outreach processes, templates, and workflows. Primary Target Audience: Organizations and professionals interested in: Sustainability and ESG initiatives Corporate sustainability and reporting Corporate finance and financial strategy Business advisory and consulting services Professional training and organizational development Expected Business Development Outcomes: Generate qualified leads. Book appointments and discovery meetings with potential clients. Generate interest and registrations for the company's training programs. Build and maintain a structured prospect database. Important: Cold calling is NOT required. Outreach will primarily be conducted through LinkedIn, email, and other approved online communication channels. C. Research, Newsletter and Article Writing Priority: MUST-HAVE Prepare research-based newsletters and articles using topics, background documents, and reference materials provided by the client. Review and understand the materials provided before developing written content. Conduct supplementary research when necessary to strengthen articles and newsletters. Organize information and transform technical or industry-related materials into clear, engaging, and professional content. Draft articles and newsletters covering sustainability, ESG, finance, business advisory, and other relevant topics. Ensure content is well-structured, grammatically correct, informative, and aligned with the company's professional tone. Coordinate with the founder for feedback, revisions, and approval before publication. Expected Output: One research-based newsletter per week. Additional articles or written content based on the topics and materials provided by the client. Important: The client will provide approximately five to six topics and supporting background documents when assigning article-writing tasks. The VA will be responsible for developing these into polished written content. D. Executive and Personal Administrative Assistance Priority: SECONDARY / SUPPORTING RESPONSIBILITY The VA will provide light administrative support to the founder, particularly in managing his schedule due to frequent business travel. Responsibilities include: Monitor and organize the founder's emails. Be copied on relevant email correspondence to track important communications and pending responses. Organize the founder's calendar and schedule appointments. Coordinate meeting arrangements and scheduling requests. Provide reminders and follow-ups for important appointments and commitments. Assist with basic time management and calendar organization. Help arrange bookings and other administrative requirements as needed. Expected Workload: Generally less than one hour per day, depending on business needs. E. Bookkeeping and Basic Accounting Support Priority: NICE-TO-HAVE / OPTIONAL The client would appreciate a VA with basic bookkeeping knowledge, although this is not a mandatory requirement. Potential responsibilities may include: Organizing and recording basic financial transactions. Assisting with invoice and expense documentation. Maintaining organized financial records. Providing basic bookkeeping support through Zoho, when needed. Expected Workload: Minimal at the current stage, potentially around one to two hours per month. The company currently has limited financial transactions, so this responsibility is considered an additional advantage rather than a primary function. REQUIRED TECHNICAL SKILLS AND QUALIFICATIONS Essential Skills: Strong graphic design skills and creative ability. Experience in social media management, particularly LinkedIn. Proficiency in creating professional marketing materials and branded content. Excellent written English communication skills. Experience in content writing, research, and newsletter preparation. Knowledge of LinkedIn outreach, lead generation, and prospect research. Strong organizational and time management skills. Ability to work independently and manage multiple responsibilities. Attention to detail and consistency in delivering quality work. Proactive attitude and willingness to contribute ideas and recommendations. Preferred / Additional Skills: Familiarity with Zoho One and Zoho CRM. Experience with email marketing and newsletter creation. Basic bookkeeping and accounting knowledge. Experience supporting business advisory, consulting, sustainability, ESG, or finance-related businesses. Experience in managing executive calendars and emails. Basic understanding of website management and content updates. TOOLS AND PLATFORMS The company currently uses Zoho One as its primary business management ecosystem. The VA should ideally have experience with or be willing to learn the following: Zoho One Zoho CRM LinkedIn Instagram Facebook X (formerly Twitter) YouTube Graphic design and content creation tools Email and calendar management tools within the Zoho ecosystem The client currently uses Zoho for its business and project management needs. Familiarity with Zoho is an advantage, particularly for CRM, marketing activities, and potential future bookkeeping support. IDEAL CANDIDATE PROFILE The ideal candidate should be: Highly creative, particularly in graphic design and visual content development. Proactive and confident in suggesting new ideas and improvements. Comfortable working independently with minimal supervision. Collaborative and receptive to feedback. Confident in communicating with the founder and discussing creative concepts. Organized, detail-oriented, and dependable. Adaptable and willing to take ownership of different responsibilities. Comfortable working with business-related and technical content, particularly in sustainability, ESG, and finance. Capable of balancing creative marketing work with administrative and business development responsibilities. The client specifically emphasized that he wants someone who can challenge ideas constructively, contribute creative input, and not simply wait for instructions. WORKING ARRANGEMENT Full-time engagement: 40 hours per week. Preferred Working Time: Flexible, with availability from 10:00 AM to 4:00 PM Dubai time. The remaining working hours may be arranged flexibly, provided the VA covers the client's preferred communication window. The VA should be available during the designated overlap hours for coordination, discussions, and outreach activities. The role is intended to be a long-term working arrangement. OTHER IMPORTANT CONSIDERATIONS Arabic language proficiency is NOT required. The client can personally handle Arabic-language communication. Cold calling is NOT required. The client can provide an official company phone number if phone contact becomes necessary for business coordination or appointment scheduling. The company already has an established brand kit, color coding, and branding guidelines. The client will provide background documents and research topics for newsletters and articles. Website redesign, development, and ongoing maintenance are excluded from the current full-time VA role and may be discussed as a separate short-term project. The client prefers to start with one versatile, highly skilled full-time VA rather than multiple part-time VAs. PERFORMANCE EXPECTATIONS The successful candidate will be expected to: Establish and consistently maintain their professional online presence. Produce high-quality, visually appealing, and brand-consistent social media content. Maintain a consistent posting schedule across the company's social media platforms. Prepare and publish a weekly newsletter. Support business development through organized prospect research and consistent outreach. Maintain accurate lead and contact information within Zoho CRM. Assist the founder with scheduling, email organization, and administrative coordination. Demonstrate initiative, creativity, accountability, and continuous improvement. Overall Objective: To help them Global strengthen its brand presence, expand its professional network, generate new business opportunities, and improve the founder's productivity through reliable, creative, and proactive virtual assistance.
