The posting
Role Overview: We are seeking a creative, proactive, and marketing-minded Social Media Manager / Virtual Assistant to manage and support the day-to-day marketing activities of a Skin & Beauty salon in Australia. The ideal candidate will be responsible for developing a tailored social media strategy, planning and creating engaging content, and managing the salon's online presence across its primary platforms. The focus is to create authentic, brand-aligned content that supports the business's overall marketing objectives, rather than simply posting generic content for the sake of consistency. The successful candidate should be able to work independently, understand the business and its target audience, and take ownership of content planning and execution with minimal supervision. Scope of Work: Social Media Strategy & Content Planning Develop and manage a monthly social media content calendar aligned with the salon's brand identity, services, promotions, and overall marketing goals. Plan approximately five social media posts or content pieces per week. Identify relevant content opportunities, trends, and marketing strategies that can help increase brand awareness, engagement, and customer enquiries. Ensure content highlights the salon's primary focus on skin treatments while maintaining visibility for its other beauty and salon services. Plan content around business activities, promotions, special occasions, and relevant events. Content Creation & Management Create engaging and visually appealing social media content, including graphics, reels, short-form videos, stories, and captions. Produce original, brand-specific content that reflects the salon's identity, tone, and target audience. Edit and repurpose content for multiple platforms. Schedule and publish content across Facebook and Instagram. Explore opportunities to reactivate and maintain the salon's TikTok account where practical and aligned with the marketing strategy. Monitor content performance and recommend improvements based on engagement and audience response. General Marketing Support Provide ongoing support for the salon's day-to-day marketing activities, with social media as the primary responsibility. Assist with basic website updates and marketing-related tasks through Squarespace. Explore opportunities to connect social media activities with the salon's website and online booking system. Learn and utilize the salon's booking system and its Meta integration to support marketing activities. Proactively recommend ideas and improvements to strengthen the salon's overall online presence. Communication & Administration Maintain regular communication with the client and provide updates on completed tasks and upcoming content. Seek the client's input or approval when necessary while independently managing routine responsibilities. Maintain organized content calendars, task lists, and deadlines. Handle all business information and client data with strict confidentiality. Qualifications & Requirements: Previous experience in social media management, digital marketing, or a similar role. Background or experience in the beauty, skin care, salon, wellness, or related industries is highly preferred. Strong understanding of social media marketing strategies, particularly for Facebook and Instagram. Excellent graphic design and content creation skills. Experience creating and editing short-form videos and reels. Good understanding of branding, audience engagement, and content marketing. Excellent written communication and copywriting skills. Strong attention to detail and ability to maintain brand consistency. Highly organized, proactive, and able to manage priorities and deadlines independently. Resourceful, creative, and comfortable taking initiative and recommending new ideas. Able to work with minimal supervision without requiring constant direction or micromanagement. Reliable communication skills and ability to meet agreed deliverables and timelines. Willingness and ability to learn the client's booking system and website platform. Tools & Platforms Required Primary Platforms: Facebook Instagram Meta Business Suite Preferred Content Creation & Editing Tools: Canva – for graphic design and social media creatives. CapCut or similar video editing software – for reels and short-form video content. Instagram's built-in editing and content creation tools. Additional Platforms: TikTok – for potential account reactivation and content management. Squarespace – for basic website updates and marketing support. Client's online booking system – to be learned during onboarding, including its Meta integration. Candidates may use other suitable tools and software that can improve content quality and workflow efficiency. Shifts & Working Hours: Part-Time: Starting with a minimum of 10 hours per week; flexible shift. The VA does not need to follow the client's Australian working hours, provided that agreed deliverables, deadlines, and communication expectations are met. Work hours may be reviewed and adjusted as the business's marketing needs evolve. Target Start Date: Flexible but ASAP - As Soon As the Right Candidate Is Available The client would prefer to onboard someone sooner rather than later but prioritizes finding the right candidate with the appropriate skills, experience, and working approach over rushing the recruitment process. Additional Client Preferences & Expectations: The client values independence, initiative, and accountability. They prefer someone who can take ownership of the role and manage their responsibilities without constant supervision. Content should be thoughtfully planned and tailored to the salon's brand, services, and marketing objectives. The client is looking for someone who can bring fresh ideas and professional recommendations rather than simply waiting for instructions. The VA must be comfortable learning the business, understanding its brand identity, and developing a content strategy that reflects its unique positioning. Confidentiality is essential, particularly when accessing the salon's booking system and business information. Primary Goal: To establish a reliable, independent marketing partner who can take ownership of the salon's social media planning and content creation, strengthen its online presence, and support the business's overall marketing efforts .
