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Open nowPosted 1111 days ago

CMO

wangxiaolu/index4 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen nowCMOwangxiaolu/index · Beijing, Chinese Mainland

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The clock on this job

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11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 1111 days ago

The posting

王小卤CMO岗位JD 一、岗位概述 作为王小卤品牌市场中心一号位，全面统筹品牌营销战略、品类增长、全域传播、产品营销、用户运营及市场团队经营管理。以消费者洞察为核心、以生意增长为终极目标，搭建高效可复利的营销体系，驱动品牌从单品爆款向全品类国民品牌进阶，孵化第二增长曲线，对整体市场业绩、品牌资产与营销 ROI 全权负责。

二、核心工作职责 1. 品牌与市场战略：制定品牌中长期发展战略与年度营销规划，统筹市场全盘 P&L、预算规划与资源分配；搭建系统化消费者洞察（CMI）体系，深度研判行业趋势、竞品格局与需求迭代，输出可落地的品类与品牌增长策略。 2. 品类与产品营销：主导全品类矩阵规划、产品迭代与 SKU 精细化运营，搭建标准化新品（NPD）机制；全盘操盘新品从洞察、定位、卖点、定价到全域上市与终端落地的全生命周期，优化产品结构与盈利模型。 3. 全域整合营销与数字化增长：搭建品牌全域数字化营销闭环，统筹整合营销传播、大型品牌活动、IP 联名、明星合作、综艺营销等破圈动作；运营公域内容矩阵、KOL/KOC 达人资源与电商营销体系，数据驱动投放优化，持续提升营销效率与 ROI。 4. 品牌资产与公关：统一品牌核心定位、视觉体系与传播调性，搭建品牌资产监测、评估与迭代体系，持续提升品牌知名度、美誉度与用户 NPS；统筹品牌公关、舆情风控、媒体关系与品牌 IP 运营，深耕国民卤味品牌心智。 5. 用户生态与渠道赋能：搭建品牌数字化用户体系、超级会员与私域运营生态，通过精细化用户运营、用户共创沉淀品牌口碑，挖掘用户全生命周期价值；深度联动线上线下全渠道，推动品牌营销与终端动销融合，赋能渠道生意增长。 6. 组织建设与新业务孵化：负责品牌市场中心组织架构搭建、团队管理与人才梯队建设，优化流程 SOP，善用数字化、智能化工具实现降本提效；具备从 0 到 1 新业务能力，打造品牌第二增长曲线。

三、任职资格要求 1. 从业背景：本科及以上学历，10 年以上快消 / 休闲零食 / 消费品牌全域营销操盘经验，3 年以上市场一号位高管任职经历，具备头部消费品牌规模化增长、体系化建设实战经验，经历品牌高速破圈、迭代升级、IPO 周期者优先。 2. 战略与品类能力：深刻洞察零食卤味赛道消费趋势与竞争逻辑，具备顶级市场研判与消费者洞察能力，擅长中长期品牌、品类战略规划，拥有爆款打造、全品类运营、新品牌从 0 到 1 孵化的成功案例，可驱动生意规模与利润双向增长。 3. 营销全域操盘能力：精通品牌整合营销、数字化投放、内容生态搭建、IP 跨界合作与公关舆情管理，拥有丰富行业优质资源；擅长数据驱动营销决策，具备成熟的营销 ROI 管控、品牌心智塑造与品牌溢价提升能力。 4. 经营与组织能力：具备极强的商业生意思维与全盘损益管控能力，擅长跨部门协同、资源整合与战略落地；具备优秀的团队搭建、人才培养、组织赋能与流程优化能力，可打造高绩效、高迭代的营销团队。 5. 综合素质：结果导向、逻辑清晰、数据敏锐，具备极强的战略落地能力与创新突破思维，抗压能力突出，认同品牌长期发展理念，致力于深耕赛道打造国民级头部品牌。

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