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Open nowPosted 7 days ago

Performance Marketer - B2B SaaS

We Are Rosie33 open roles

Pay
$50 – $55 an hour
Where
Rock Hill, SC, United States, Remote
Work mode
Remote
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Your applicationOpen nowPerformance Marketer - B2B SaaSWe Are Rosie · Rock Hill, SC, United States, Remote

  1. YouYes, apply to this one.

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The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. We Are Rosie postings stay open a median of 21 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.6%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.0%30 days
This job: posted 7 days ago

We Are Rosie median: 21 days open

The posting

Company Description

Insignia Group has spent nearly 20 years building technology for the automotive industry. They run an accessories e-commerce platform for dealerships and manage parts and accessories data for OEMs like Ford, Mazda, and GM. Their newest product, ACE, is a SaaS data platform that delivers that data via API to OEMs and digital retailers. ACE has a clear brand and a live Google Ads campaign. Now they need someone to drive more qualified prospects into the pipeline.

Commitment: 10 hrs/week, remote

Rate: $50–55/hr

Start: ASAP

Duration: Through end of year, with potential to extend

Job Description

This is a hands-on, paid-media-only role. You'll take over the existing Google Ads campaign and quickly build out new channels to reach a very niche B2B audience. The first 4–6 weeks are about fast setup and testing. After that, the focus shifts to optimizing what works.

The current Google targeting reaches too many consumers. The goal is to find channels where ACE can target by job title, company, and intent, so the leads are better quality.

What you'll do

  • Take over the live Google Ads campaign and make quick improvements, while keeping new channel testing as the main priority
  • Set up, launch, and manage paid campaigns on LinkedIn, plus test emerging channels such as Reddit Ads and ChatGPT Ads
  • Build targeting around OEM and digital retail decision-makers
  • Track performance, optimize toward lead quality (not just volume), and report on what's working
  • Partner with Whitney, the marketing manager, and an in-house creative team that handles visual ad assets

Qualifications

What you bring

  • Proven experience running paid media for B2B, ideally SaaS or a niche, hard-to-reach audience
  • Strong hands-on skills in Google Ads and LinkedIn Ads
  • Interest and experience in testing newer platforms like Reddit and ChatGPT Ads
  • Comfort working on your own with little oversight, in a lean team where you own the paid media function
  • Bandwidth for a consistent 10 hrs/week starting right away

Nice to have

  • Experience with automotive OEMs, dealer groups, or automotive tech companies (for example, Cox Automotive-style platforms)
  • Experience marketing a data or API product

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.

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