Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 6 hours ago

Director of Sales and Marketing

Workable (global search)107,778 open roles

Where
Eau Claire, WI, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector of Sales and MarketingWorkable (global search) · Eau Claire, WI, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 3 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.1%30 days
This job: posted 6 hours ago

Workable (global search) median: 3 days open

The posting

Rockstar is recruiting for a client in the lighting industry. The client designs and manufactures lighting products and solutions, serving customers through independent representatives and channel partners. The company is focused on growth, product innovation, and delivering strong customer service across its market segments.

Work Environment: Hybrid, office and remote based, with frequent travel to customer sites, trade shows, and industry events Travel: Up to 35% within assigned region

Job Summary

The Director of Sales and Marketing is responsible for the strategic leadership, management, and execution of all sales, customer service and marketing activities across the company’s market segments. This includes oversight of the independent representative network, development of new business opportunities, management of major accounts, pricing strategies and worksheets, and direction of sales operations to achieve company growth and profitability goals.

This role includes full oversight of marketing, including branding, product marketing, digital presence, messaging, campaign development, trade show strategy, and market analytics. The Director will lead Marketing staff and work collaboratively with cross-functional departments to drive integrated commercial strategies.

Responsibilities include managing staffing, training, and performance of respective sales representatives; identifying new market opportunities; analyzing market and competitive trends; preparing pricing proposals; delivering product demonstrations; guiding marketing initiatives to support revenue growth and brand strength; and ensuring customers receive the best customer service possible.

Essential Duties and Responsibilities

  • Administers, leads, manages, and directs the RSMs, customer service and marketing
  • Achieves sales and profit goals
  • Maintains and manages major accounts; identifies and develops new customers, territories, and markets
  • Reviews customer applications and generates proposals
  • Maintains and builds strong relationships with key accounts (customers and suppliers)
  • Analyzes and reviews sales trends by region; identifies opportunities, risks, and actions needed
  • Provides automotive project management as required
  • Creates and delivers product training to channel partners
  • Performs product demonstrations at customer sites, trade shows, and events
  • Develops and executes mutual action plans with key channel partners
  • Coordinates contract review with regional sales managers as needed
  • Oversees all customer service functions, including customer order entry, warranty claims and other post-sale customer service activities
  • Oversees all Marketing functions, including strategy, planning, messaging, and execution
  • Leads the Marketing Specialist in developing campaigns, promotions, digital content, and trade show materials
  • Directs product marketing activities, including competitive positioning, value propositions, and launch planning
  • Guides branding, website content, literature development, and communication materials
  • Analyzes market trends, competitive activity, pricing, and customer insights to influence strategy
  • Collaborates with Engineering and Product Development to align marketing with the new product roadmap
  • Works extensively with Regional Sales Managers, Purchasing/Supply Chain, Operations and Engineering to develop customer solutions
  • Provides inputs and direction into the New Product Development roadmap
  • Analyzes and prepares pricing for products with cross-functional input
  • Attends production or status meetings as needed
  • Performs other duties assigned to support customer commitments and company goals

Direct Reports

  • Regional Sales Managers
  • Customer Service Representative
  • Marketing Specialist

Skills and Abilities

  • Excellent relationship-building skills
  • Self-directed, detail-oriented, and highly organized
  • Strong verbal and written communication abilities
  • Ability to manage multiple assignments simultaneously and maintain accuracy
  • Strong prioritization skills, with ability to meet deadlines and resolve conflicts
  • Ability to develop and present strategy effectively to senior leadership
  • Proven ability to lead, influence, and manage sales teams and independent agencies
  • Strong negotiation skills
  • Proficiency with Microsoft Office and CRM platforms

Education and Experience Required

  • Bachelor’s degree in a business-related field required
  • Minimum 5–10 years of experience in sales or business development
  • Experience in the lighting industry strongly preferred
  • Demonstrated ability to own and drive sales and business development initiatives

Mental Demands

  • Ability to manage multiple accounts and priorities under time constraints
  • Strong analytical thinking for proposals, pricing, and market analysis
  • Maintains focus and professionalism in high-pressure situations
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.