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Open nowPosted 9 hours ago

Performance Marketing Manager

Workable (global search)107,962 open roles

Where
New Delhi, DL, India
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Your applicationOpen nowPerformance Marketing ManagerWorkable (global search) · New Delhi, DL, India

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Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 3 days.

Share of postings closed within
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  5. 33.9%30 days
This job: posted 9 hours ago

Workable (global search) median: 3 days open

The posting

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟳𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟴𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟳-𝟭𝟴 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Delhi, India, New Delhi, Delhi, India

Job Type: Full-time

We are looking for a hands-on and results-driven Performance Marketing Manager to own and scale paid customer acquisition across digital channels. This is a specialist performance marketing role focused on paid media, D2C/e-commerce growth, campaign optimisation, revenue generation, and marketing efficiency.

The ideal candidate will have strong experience managing performance campaigns, significant advertising budgets, and full-funnel acquisition strategies. You will be responsible for driving profitable growth through data-led decision-making, continuous experimentation, audience optimisation, and effective collaboration with creative and e-commerce teams.

Requirements

Key Responsibilities

  • Develop and execute end-to-end performance marketing strategies across Meta, Google, Amazon, and other relevant advertising platforms.
  • Own and manage significant monthly advertising budgets with a focus on efficient allocation and profitable growth.
  • Plan, launch, monitor, and optimise campaigns across the full customer funnel.
  • Continuously monitor and improve ROAS, CAC, CPA, CTR, CPC, CPM, CVR, revenue, and LTV.
  • Develop audience segmentation and targeting strategies for new customer acquisition, retargeting, lookalike audiences, and high-value customer cohorts.
  • Conduct structured A/B testing across creatives, audiences, ad formats, offers, landing pages, and campaign structures.
  • Identify opportunities to scale profitable campaigns while maintaining target CAC, ROAS, and contribution margins.
  • Work closely with creative, content, design, and e-commerce teams to develop high-performing ad creatives, messaging, landing pages, and promotional campaigns.
  • Analyse customer and campaign data to identify trends, performance gaps, and growth opportunities.
  • Track channel and campaign performance using attribution, analytics, and reporting platforms.
  • Develop regular performance reports and dashboards with clear insights, recommendations, and action plans.
  • Collaborate with founders and cross-functional stakeholders to align performance marketing with revenue and business objectives.
  • Monitor changes in advertising platforms, tracking technologies, attribution models, consumer behaviour, and industry trends.
  • Evaluate campaign structures, audience performance, creative effectiveness, and landing-page conversion to identify optimisation opportunities.
  • Continuously improve acquisition efficiency through experimentation, data analysis, and performance-led decision-making.

What Makes You a Great Fit

  • 3–5+ years of hands-on experience in Performance Marketing, Paid Media, Growth Marketing, or a similar role.
  • Strong experience managing paid advertising campaigns across Meta and Google Ads.
  • Experience with Amazon Ads and other performance marketing channels will be an advantage.
  • Proven experience managing substantial advertising budgets and scaling campaigns profitably.
  • Strong understanding of ROAS, CAC, CPA, LTV, CTR, CPC, CPM, CVR, attribution, and conversion optimisation.
  • Demonstrated ability to develop and execute full-funnel customer acquisition strategies.
  • Strong analytical and numerical skills with the ability to translate campaign data into actionable business decisions.
  • Experience with audience segmentation, campaign experimentation, A/B testing, and creative optimisation.
  • Strong understanding of D2C/e-commerce customer journeys, acquisition funnels, and conversion behaviour.
  • Experience working with consumer, beauty, cosmetics, skincare, personal care, FMCG, lifestyle, or similar brands is preferred.
  • Hands-on familiarity with GA4, Meta Events Manager, Google Ads, Amazon Advertising Console, Shopify Analytics, and performance reporting tools.
  • Understanding of attribution models, tracking, pixels/events, Conversion APIs, and marketing analytics.
  • Strong commercial mindset with the ability to connect marketing performance with revenue and profitability.
  • Ability to independently own budgets, performance targets, and optimisation decisions.
  • Strong communication and stakeholder-management skills, with the ability to present insights to founders and business teams.
  • Comfortable working in a fast-paced, high-growth environment with strong ownership and accountability.
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