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Open nowPosted 22 hours ago

Press & PR Coordinator – Belux

xiaopeng/963247275 open roles

Where
Mechelen, Antwerp, Belgium
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Your applicationOpen nowPress & PR Coordinator – Beluxxiaopeng/963247 · Mechelen, Antwerp, Belgium

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The clock on this job

Early applications get read.

13.7% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/963247 postings stay open a median of 11 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.8%3 days
  3. 13.7%7 days
  4. 22.1%14 days
  5. 37.6%30 days
  6. 59.1%60 days
This job: posted 22 hours ago

xiaopeng/963247 median: 11 days open

The posting

Key Responsibilities Press, Media & Tech Communications - Support the Head of Marketing and PR & the PR Manager Belux by coordinating the day-to-day press and PR activities for XPeng in Belux. - Build and maintain strong relationships with automotive, technology, innovation, business, and lifestyle media. - Act as the local press contact for media enquiries, interview requests, and product-related communications. - Proactively identify opportunities to pitch stories highlighting XPeng’s technology, software, AI, connectivity, and smart features. - Organize and support press drives, vehicle reviews, tech briefings, and media events. - Secure earned media performance by delivering relevance for selected media channels. Influencer, KOL & KOC Management - Identify, onboard, and manage relationships with relevant influencers, KOLs, and KOCs aligned with XPeng’s brand values. - Develop and execute influencer and creator campaigns supporting product launches, brand awareness, and technology storytelling. - Coordinate vehicle loans, content guidelines, briefing documents, and approvals. - Monitor influencer performance, engagement, and brand alignment. - Ensure full compliance with disclosure, brand, and legal guidelines. Product, Launch & Event PR - Support vehicle launches, product updates, and key milestones from a PR and influencer perspective. - Collaborate closely with Product Go-To-Market, Retail & Event Marketing, and agent teams to ensure integrated communication plans. - Identify and support national PR opportunities, tech events, innovation platforms, and partnerships that enhance XPeng’s visibility in Belux. - Coordinate media and influencer participation at launches, roadshows, and flagship events. Content & Messaging - Localize and distribute global press releases and announcements for the Belux market. - Draft local press releases, pitches, talking points, Q&A documents, and influencer briefs. - Ensure consistent messaging across press, influencer, and social content in line with global brand and product positioning. Agency, Monitoring & Insights - Coordinate with local PR and influencer agencies where applicable. - Monitor media coverage, influencer content, sentiment, and share of voice. - Track KPIs for PR and influencer activities and prepare performance reports. - Gather insights from media and creators to continuously refine communication strategies.

What We’re Looking For Required Skills & Experience - Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field. - 2–4 years of experience in PR, communications, or influencer marketing. - Fluent Dutch, French and English are mandatory. - Proven experience working with journalists, influencers, KOLs, and KOCs. - Strong understanding of technology, digital ecosystems, and innovation storytelling. - Excellent writing, briefing, and relationship-management skills. - Comfortable working in a fast-paced, international, and agent-led environment. Preferred Qualifications - Experience in automotive, EVs, consumer tech, or mobility sectors. - Established network within Dutch tech and innovation media. - Experience managing creators across YouTube, Instagram, TikTok, LinkedIn, and emerging platforms. - Familiarity with media monitoring and influencer analytics tools.

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