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Open nowPosted 73 days ago

海外产品营销资深经理(欧亚区)

xiaopeng/index1,587 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now海外产品营销资深经理(欧亚区)xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 73 days ago

xiaopeng/index median: 1 days open

The posting

1. 负责制定车型上市GTM策略,开展产品竞争洞察,分析市场、竞争、用户、自身,明确达成目的和解决问题,制定业务节奏、竞争手段,关键路径措施; 2. 负责制定产品策略,在产品开发阶段,代表IDS提出产品功能建议和需求方案,完成XPD阀点任务,在上市阶段明确车型配置策略、推出节奏、产品营销定位、卖点、用户形象刻画,提出定价方案建议; 3. 负责制定车型上市和日常营销内容,研究内容偏好、触媒渠道等,挖掘产品亮点和文案包装,策划通用性内容解读、文案、平面、视频素材等,牵引设计版块和第三方完成制作; 4. 负责制定车型上市GTM计划,牵引全球上市campaign,主导XPMS体系项目管理,明确内容释放、业务动作日程,拆解各业务模块负责任务,开展项目推进、复盘管理。

1. 本科及以上学历;英语可以作为工作语言,能力突出可放宽; 2. 具有优秀的思考、表达、沟通能力; 3. 具有海外业务经验优先; 4. 具有GTM业务经验优先; 5. 具有新车上市操盘经验优先。

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