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Open nowPosted 226 days ago

商业化运营高级经理(生态产品)

xiaopeng/index1,587 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now商业化运营高级经理(生态产品)xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 226 days ago

xiaopeng/index median: 1 days open

The posting

1、业务规划与目标管理 -制定年度生态产品商业化战略,拆解GMV/渗透率/ARPU等核心指标;建立商业化数据监控体系,输出周度经营复盘与月度策略调整建议; -优化与迭代生态产品矩阵(车品/出行产品/内容娱乐/智能周边/生活服务),明确各品类定位与资源配比。 2、产品商业化落地 -落地生态产品的全生命周期管理,设计创新变现模式(包括会员订阅/场景化服务包/B2B2C分润/数据增值服务等); -平衡用户体验与商业收益,通过定价与毛利管控获得最优商业价值,制定商业化的"红线"与"弹性空间"。 3、生态伙伴运营 -优化供应商分级管理机制,定期评估供应商服务绩效、设计优质供应商赋能方案,提升供应商合作满意度。 4、跨部门协同 -联动车型项目组,确保生态产品的营销计划与整车计划、新车上市节奏耦合、建立高效的生态产品的 GTM运作流程,将生态产品权益转化为销售弹药和用户运营抓手。

1、5-8年工作经验,其中3年以上汽车生态/车联网/智能硬件生态的商业化运营经验; 2、完整主导过至少1个生态产品从0到1的变现闭环,年GMV千万级或DAU百万级优先; 3、商业敏感度:能独立搭建财务模型,清晰计算LTV/CAC、分润比例、投资回报率; 4、产品思维:熟悉车载场景的服务设计逻辑,理解车规级要求与HMI交互约束; 5、资源整合力:具备服务商谈判、合同设计、分层运营的实际经验; 6、数据驱动:熟练使用数据分析工具进行漏斗分析,能用数据讲故事并推动决策; 7、协同影响力:具有较强的横向协同影响力,推动研发、销售、外部伙伴达成共识。

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