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Open nowPosted 52 days ago

市场经理/Marketing Manager

xiaopeng/index1,587 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now市场经理/Marketing Managerxiaopeng/index · Guangzhou, Guangdong, Chinese Mainland

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  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 52 days ago

xiaopeng/index median: 1 days open

The posting

  • 总部协同与战略承接：密切对接国内总部、欧洲中台与本大区，准确理解并承接品牌战略，协同总代并将其转化为符合西葡市场特性的营销路线图并协同执行各类营销活动。
  • 资源获取与本地品牌建设：拉动国内总部、欧洲中台，获取核心营销素材和资源；基于整体品牌战略，结合西葡市场特征，与总代理共同策划具有影响力的本地化营销活动，持续提升品牌在当地受众中的知名度与美誉度。
  • 营销预算统筹：基于业务发展实际，规划营销预算，执行内部流程，建立科学的营销投放与核销机制；密切协同总代理，对各项营销投入进行严格的数据监测与投入产出比复盘。
  • 总代理协同与赋能：与总代理建立深度合作伙伴关系；深度参总代的年度/季度营销规划，审核各类市场活动，确保前线动作与品牌核心战略保持高度一致。
  • 前沿洞察与舆情防线：定期向国内总部和欧洲中台输出前线营销情报；协同总代理建立本地主流媒体及KOL关系网，妥善应对并管理潜在的品牌公关危机。

- 学历与经验： - 本科及以上学历，硕士/MBA优先，主修市场营销、公共关系、传媒、工商管理等相关专业。 - 8年以上在汽车或高端科技制造行业的市场营销经验，必须兼具品牌战略本地化落地、大型整合营销操盘与巨额预算管理的实战经验。 - 必须拥有独立操盘海内外市场（欧洲优先）核心品牌战役或新车上市，并有效驱动代理商达成品牌声量与线索转化目标的成功案例。 - 核心能力： - 战略思维与商业敏锐度：出色的品牌规划与市场洞察能力，善于将集团宏观战略精准转化为符合本地文化语境的可执行营销路线图。 - 卓越的跨文化协同与代理商管理：在复杂出海矩阵中，能高效拉通国内总部与欧洲中台资源，并擅长驱动总代共创共赢。 - 极致的营销操盘与资源管控力：精通营销项目全链路管理，对数字营销、公关事件及终端集客有深刻理解，能严格把控各项市场投入产出比。 - 顶尖的沟通与呈现能力：中英文双语流利，能进行跨文化商务沟通、撰写专业市场洞察报告并向高层及外部合作伙伴进行有力汇报。 - 关键素质：高度自驱，结果导向，能在高压及高频变动的出海环境下工作。既是品牌战略家，也是务实的业务赋能者与问题解决者。 优先考虑条件 - 拥有新能源汽车或智能网联汽车行业经验，有欧洲本土市场工作或品牌出海实操经验者为重大加分项。 - 英语可作为核心工作语言，具备西班牙语能力者加分。

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