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Open nowFirst seen 3 hours ago

Coaching Program General Manager

Yamu1 open role

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Your applicationOpen nowCoaching Program General ManagerYamu

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Yamu's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: first seen 3 hours ago

The posting

Roles & Responsibilities

General Manager, YAMU University. Check each line: covered, gap, or not this role.

Strategy and P&L

  • Owns YAMU University P&L end to end
  • Sets annual and quarterly growth plan
  • Turns group coaching into an online university
  • Prioritizes bets, says no to distractions
  • Tracks market, competitors and AI shifts

Offer, pricing and product ladder

  • Owns bootcamp and membership offer
  • Owns guarantee and refund terms
  • Designs pricing ladder, low to premium tiers
  • Launches new tiers and programs
  • Tests price and offer changes

Curriculum and content

  • Works with Efe to build curriculum
  • Evolves curriculum every cohort with Efe
  • Builds course library from live recordings
  • Adds new tracks: Google, email, AI creative
  • Runs AI tools and workshops content
  • Plans certifications and completion credentials
  • Keeps content current with algorithm changes

Coaches and instructors

  • Recruits new coaches and guest instructors
  • Onboards and trains coaches
  • Sets session quality standards
  • Reviews recordings and member feedback for QA
  • Sets coach pay and contracts with Alex
  • Reduces single-instructor dependence on Efe

Sales

  • Hires, trains and manages the salespeople
  • Owns sales scripts and call flow
  • Owns GHL pipeline stages and hygiene
  • Closes own high-ticket deals
  • Coaches closers with call reviews
  • Sets closer targets and commission plans
  • Owns free Session 1 to paid conversion
  • Handles objections, payment plans, follow-ups

Marketing

  • Works with agency team on paid Meta strategy and budget pacing
  • Works with agency team on ad scripts
  • Works with agency team on VSL scripts
  • Owns funnel and landing pages with Shubham
  • Directs creative testing with Kachi and Rachel
  • Runs organic content plan
  • Owns email and SMS nurture
  • Builds partnerships and affiliate program
  • Builds referral program
  • Collects testimonials and case studies
  • Keeps claims and testimonials within FTC rules

Brand face

  • Appears on camera in ad recordings
  • Appears on camera in VSL recordings
  • A public face of YAMU University
  • Creates content and posts on social
  • Hosts webinars and live workshops
  • Speaks at events and podcasts

Delivery and live sessions

  • Every cohort starts on time
  • Owns live session calendar and schedule
  • Runs or hosts sessions when needed
  • Ensures recordings captured and posted
  • Covers holidays and instructor absences

Hiring and team

  • Hires and manages Program Manager/admin
  • Hires coaches and instructors
  • Hires salespeople and setters
  • Directs Efe, Sara, Shubham, Kachi, Rachel work
  • Writes roles, scorecards and onboarding
  • Builds team culture and accountability

Community (Skool)

  • Owns Skool community experience
  • Drives engagement, wins and accountability
  • Sets community rules and moderation
  • Grows community toward thousands of members

Onboarding and client success

  • Owns onboarding flow, paid to Session 1
  • Welcomes and orients every new member
  • Tracks member progress and results
  • Runs member feedback and NPS surveys
  • Escalation point for member issues

Retention, renewals, refunds and churn

  • Owns day-14 keep rate
  • Owns bootcamp to membership conversion
  • Runs at-risk member outreach
  • Handles refunds per agreement
  • Handles cancellations and failed payments
  • Runs win-back for churned members

Ops and systems

  • Owns GHL, Stripe, Skool, Calendly, Perspective
  • Owns scheduling and calendar systems
  • Writes SOPs, then automates them
  • Specs automations for the tech team
  • Manages tools and vendor accounts

Data, reporting and AI training data

  • Owns weekly program dashboard
  • Keeps CRM and billing data clean
  • Keeps AI training data de-identified
  • Follows data rights in client agreement
  • Feeds member data to AI Strategist properly

Legal and compliance (with Alex)

  • Uses current client agreement for every signup
  • Follows refund and auto-renew rules
  • Keeps marketing claims substantiated
  • Flags legal issues to Alex and counsel
  • Gets testimonial permissions in writing

Finance

  • Builds and runs program budget
  • Manages ad spend against targets
  • Forecasts revenue, refunds and cash
  • Tracks CAC, margin and payback
  • Approves spend within set limits

Reporting to Kanishka

  • Weekly numbers update
  • Monthly P&L and plan review
  • Flags risks and asks early
  • Brings decisions, not just problems

Everything else

  • Does whatever it takes to run a growing group coaching program
  • Builds it into an online university
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What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Yamu's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Yamu's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Yamu's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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