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Open nowPosted 11 days ago

整合营销主管

yegelato/zhaopin49 open roles

Where
Chengdu, Sichuan, Chinese Mainland
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Your applicationOpen now整合营销主管yegelato/zhaopin · Chengdu, Sichuan, Chinese Mainland
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12.3% of postings close within 7 days. Measured by our own scanner across the market.

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  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 11 days ago

The posting

岗位目标 搭建新品线上完整传播链路,快速建立新品用户认知,放大新品声量,拉动线上种草热度,带动门店新品销售转化;保障品牌重大项目线上传播有序落地,打造线上话题峰值;打通区域、媒介板块协同链路,沉淀可复用标准化营销打法,持续提升项目执行效率与投放效果。 岗位职责 1. 新品全链路营销规划 统筹新品上市线上传播全链路,联动区域账号、媒介达人板块,规划新品内容方向、达人矩阵、传播节奏与资源配比;输出新品传播物料规范、种草规划、话题与搜索词布局;打通线上种草到门店到店转化逻辑,同步门店端传播信息。 2. 重大营销项目统筹落地 负责品牌重点项目(品牌发布会、快闪、品牌大事件、IP 合作等)线上端整体统筹;拆解项目目标,制定线上传播总排期,把控项目全流程时间节点与交付物;跟进项目线上执行进度,协调卡点问题,统筹热搜、笔记、话题等传播阵地运营,保障项目按期上线。 3. 项目资源统筹与匹配 基于项目目标与预算,评估匹配内容形式、达人层级、传播渠道资源,输出资源组合方案;联动媒介、区域板块对齐达人种草、投放节奏,协调本地账号与门店内容发声;动态调整资源组合,平衡曝光、种草与转化目标,建立项目资源选型参考标准。 4. 跨板块协同管理 担任项目中台角色,联动区域、媒介两大板块,统一项目目标、传播口径与时间节点,同步项目需求;组织项目启动会、同步会,跟进各板块交付成果,协调跨板块卡点,保障需求高效流转;统一全渠道传播内容调性,规避信息偏差;收集项目反馈,持续优化协作流程。 5. 项目复盘与标准化沉淀 项目收尾后汇总全链路数据(曝光、互动、搜索、种草、转化),完成效果复盘;拆解项目策略、资源搭配、跨板块协作亮点与问题,输出复盘报告;沉淀项目 SOP、模板、标准化打法,同步给到区域、媒介板块复用,持续提升团队执行效率与投放效果。 6. 团队管理 带领整合营销小组,分配岗位工作,把控交付质量;组织内部分享,沉淀项目方法论,赋能团队成员成长。

任职要求 1. 大专及以上学历,市场营销、广告、新媒体相关专业优先;3 年以上品牌线上整合营销经验,线上平台项目操盘经验,有新品上市、快闪活动、品牌大事件完整项目经验。 2. 熟悉线上平台生态,精通达人种草、话题搭建、搜索布局,懂种草到线下门店转化链路;具备从 0 到 1 策划、统筹大型营销项目的能力,能独立输出传播方案与项目排期。 3. 优秀跨部门 / 跨板块协同能力,擅长联动多团队推进项目落地,具备较强项目风险预判与问题解决能力。 4. 具备数据思维,能看懂曝光、搜索、种草、转化等链路数据,通过复盘优化营销策略;擅长沉淀 SOP、项目模板,搭建标准化工作流程。 5. 具备基础团队管理经验,目标感强,逻辑性强,良好的文案、沟通与商务表达能力。 6. 有餐饮 / 冰淇淋 / 新消费品牌营销经验优先。

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