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Open nowPosted 103 days ago

小红书运营

yegelato/zhaopin49 open roles

Where
Chengdu, Sichuan, Chinese Mainland
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Your applicationOpen now小红书运营yegelato/zhaopin · Chengdu, Sichuan, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 103 days ago

The posting

1. 账号体系搭建与品牌定位:负责小红书蛋糕品类账号从0到1的体系化搭建及整体运营,基于小红书平台属性,制定清晰的账号定位、人设塑造与内容调性。 2. 内容种草运营:负责小红书内容矩阵的整体规划与执行,包括图文笔记、短视频等内容形式的选题策划、创作与发布。持续产出符合品牌调性、能激发用户共鸣的种草内容。跟踪平台热点与趋势,打造爆款笔记,提升账号曝光度与粉丝粘性。 3. 直播运营:统筹小红书直播全流程运营,覆盖店播日播、大场冲高、买手/主理人合作等场景。负责直播策划、选品排品、脚本撰写、推广投流策略制定与执行,以及直播后的深度复盘优化。对直播GMV、观播人数、支付转化率等核心指标负责。 4. 达人合作与资源管理:负责KOL/KOC达人资源的筛选、建联、合作洽谈与内容审核。搭建并管理“KOL+KOC+素人”种草矩阵,通过达人合作与内容共创实现品牌声量放大与精准种草。维护达人关系,建立长期稳定的合作资源库。 5. 数据分析与策略迭代:监控账号数据、笔记互动数据、直播核心指标及投放ROI。通过数据分析驱动内容策略、投放策略与运营策略的持续迭代优化,对品牌影响力、粉丝增长、内容互动及销售转化等核心指标负责。 6. 团队建设与管理:负责小红书运营团队从0到1的搭建,包括团队成员招募、培训、绩效考核及日常管理。建立并完善小红书标准化运营流程(SOP),明确各岗位职责与协作机制。 7. 跨部门协同:与产品、供应链、设计、门店等相关部门紧密协作,确保内容节奏、产品上新与运营节奏匹配。协同完成线上种草与线下门店转化的联动,保障整体运营目标达成。

1. 学历与经验:大专及以上学历,3年以上小红书/内容社区运营相关经验,有烘焙、食品、餐饮或生活方式类品牌运营经验者优先。 2. 核心能力:具备小红书品牌账号从0到1成功搭建及运营的经验,精通小红书内容种草全链路运营(账号定位、内容策划、达人合作、数据分析与优化)。熟悉小红书平台规则、算法机制与流量分配逻辑。 3. 内容与审美能力对小红书平台内容趋势与用户偏好高度敏感,具备优秀的内容策划能力与用户洞察力。具备良好的视觉审美能力,能够把控图文排版、短视频质感与品牌调性的一致性。 4. 数据驱动意识数据敏感度高,能够通过笔记数据、粉丝画像、竞品分析等发现问题并有效优化运营策略。 5. 素质要求具备团队管理经验或团队搭建潜力,目标导向,自驱力强,能适应快节奏工作。深刻理解小红书“社区分享站”而非“广告投放机”的平台本质。 加分项 1.拥有蛋糕烘焙、甜品、奶茶、咖啡等相关行业运营经验。 2.有可验证的爆款笔记案例(单篇阅读量50万+)或高GMV直播案例。 3.具备丰富的小红书达人/KOL/KOC资源。 4.具备摄影、短视频拍摄与剪辑能力。 5.熟悉小红书聚光平台投放、KFS打法与种草直达等商业化工具。

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