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Open nowPosted 96 days ago

外卖运营负责人

yegelato/zhaopin49 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now外卖运营负责人yegelato/zhaopin · Beijing, Chinese Mainland

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 96 days ago

The posting

岗位职责 1. 外卖平台整体运营与策略制定: 负责美团、饿了么等外卖平台的整体运营规划与策略制定，统筹各区域/门店的外卖业务，对整体外卖GMV与利润目标负责。制定年度/月度运营计划与预算，统筹各平台的活动策划、商品上架、菜单优化、定价策略与推广投放。 2. 门店增长与爆品打造: 负责各门店外卖业务的运营管理，推动新店快速起量及老店业绩持续提升。结合用户画像、消费场景与季节需求，制定产品组合方案与爆品打造策略（如生日蛋糕、下午茶套餐、节日限定款等）。跟进平台活动资源，制定差异化活动方案，提升店铺权重、曝光量及转化率。 3. 配送体验与售后服务: 统筹配送方案与售后服务体系，建立配送标准流程，妥善处理配送超时、蛋糕损坏等客诉问题。搭建评价管理机制，制定差评预警与主动回访流程，保障门店综合评分持续稳定在4.8分及以上。持续优化用户体验，提升复购率。 4. 推广投流与ROI管理: 负责外卖平台付费推广（点金推广、超级流量卡、搜索推广等）的策略制定与执行，监控推广数据，持续优化投放效率，对ROI负责。 5. 数据分析与策略优化: 搭建外卖数据监控体系，监控并深度分析核心指标（曝光量、进店转化率、下单转化率、客单价、复购率、配送时效等），定期输出经营分析报告，通过数据驱动制定业绩提升策略并推动落地。 6. 团队管理与效能提升: 负责外卖运营团队的日常管理与赋能，包括团队成员的绩效考核、能力培养与工作分工，持续优化团队协作效率与执行力。建立标准化运营流程与跨区域管理机制，带领团队高效协同内外部资源，达成业绩目标。 7. 跨部门协同: 与产品研发、供应链、门店、设计等部门紧密协作，确保产品上新节奏、库存供应、物料支持与运营节奏匹配。协同线上外卖与线下门店，保障整体经营目标达成。

任职要求 1. 学历与经验: 大专及以上学历，5年以上外卖平台运营经验，其中2年以上团队管理经验，有烘焙、蛋糕或餐饮行业经验者优先。 2. 核心能力: 精通美团、饿了么等外卖平台规则、算法机制与推广工具，具备外卖品牌运营及管理经验，有新店快速起量或老店业绩倍增的成功案例。 3. 蛋糕品类认知: 深刻理解蛋糕品类的消费场景与用户决策链路，熟悉蛋糕外卖在配送时效、产品包装、品质把控等方面的特殊要求。对产品审美与爆款趋势有敏锐洞察力。 4. 数据驱动: 数据敏感度高，具备强大的数据分析能力，能够通过数据发现并解决运营问题，制定切实可行的优化策略。 5. 素质要求: 结果导向，抗压能力强，具备团队管理与赋能能力，沟通协调能力优秀，能适应快节奏工作。 加分项 1. 有蛋糕、烘焙、甜品等相关行业外卖运营经验。 2. 有可验证的外卖新店快速起量或老店业绩倍增案例。 3. 熟悉美团外卖、饿了么商家后台各类营销工具与数据产品。 4. 有跨城/跨区域多门店外卖运营管理经验。 5. 具备本地生活服务运营经验，了解线上引流到店转化的联动玩法。

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