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Open nowPosted 46 days ago

品牌和传播经理

yegelato/zhaopin49 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now品牌和传播经理yegelato/zhaopin · Shanghai, Chinese Mainland
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  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 46 days ago

The posting

负责公司及品牌相关的媒体传播与媒体关系管理工作,熟悉传统媒体与新媒体运作机制,围绕企业活动、品牌活动及新店开业活动等重要节点策划并落地新闻传播方案,同时统筹媒体相关事务的协调处理,提升公司企业及品牌的正面声量与公众形象。

主要职责: •负责起草并跟进企业活动、品牌特色新品上市、特色新店开业活动等重大节点的新闻传播策划与执行,输出传播方案、新闻通稿及媒体投放建议; •建立并维护与主流传统媒体(包括旗下网络媒体组织)及新媒体(门户、行业媒体、社交平台)的良好沟通关系; •策划并组织媒体见面会、媒体探店、品牌体验、采访对接等媒体活动,跟进报道落地与传播效果复盘; •针对日常媒体监测与舆情监控报告,及时捕捉行业及品牌相关舆情,协同相关部门进行正面引导与危机应对; •协调处理媒体相关事务,包括采访邀约、稿件审核、媒体合作谈判及媒体资源的整合利用; •结合公司品牌调性与产品特色,输出可传播的品牌内容,支持市场数字化营销团队的整合传播; •跟踪餐饮、食品、消费领域的媒体趋势与竞品传播动态,为管理层提供传播策略建议。

1. 学历与经验 •本科及以上学历,新闻传播、公共关系、市场营销、中文等相关专业优先; •5 年以上媒体、公关、传播相关工作经验,有连锁餐饮、快消、食品饮料或消费品牌从业经历者优先; •具备成熟的媒体资源积累,能独立对接并管理媒体沟通关系; •有成功主导品牌活动或新店/新品传播项目的案例。 2. 专业知识与技能 •熟悉传统媒体与新媒体(含短视频、社交平台、内容种草)的运作逻辑与传播规律; •具备优秀的新闻传播文案撰写能力(包括内容策划与新闻敏感度),能驾驭多种文风与传播场景; •掌握媒体(包括新媒体)相关事件处理的基本方法与流程; •具备较强的项目统筹与跨部门协同能力,能独立推进传播项目落地。 3. 综合素质 •出色的沟通表达、谈判协调与人际交往能力; •较强的抗压能力与应变能力,能适应快节奏、多任务的工作环境; •对餐饮消费行业有热情,理解现制冰淇淋及连锁餐饮的品牌特性; •责任心强,具备团队合作精神与良好的职业素养。

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