The posting
B2B Sales Manager (Retail Segment)
Position: B2B Sales Manager – Retail Department: Sales & Business Development Location: On site Yerevan Reports To: Head of Business Development / Sales Director
Job Purpose:
To lead and drive B2B sales growth within the retail sector by acquiring and managing business clients through lead generation, cold calling, and relationship management. The B2B Sales Manager will play a key role in expanding the company’s international client base and achieving revenue targets.
Key Responsibilities:
- Develop and execute B2B sales strategies targeting the retail sector.
- Research the market and make reports
- Identify, qualify, and pursue new business opportunities through proactive outreach.
- Conduct cold calls, demos, and virtual meetings to convert prospects into customers.
- Manage the full sales cycle — from lead generation to contract closure.
- Build and maintain long-term relationships with retail and corporate clients.
- Collaborate with marketing teams to refine lead generation and campaign effectiveness.
- Monitor market trends, competitor activity, and client feedback to optimize sales strategies.
- Prepare accurate and timely sales reports, forecasts, and performance updates.
- Represent the company in trade shows, industry events, and client meetings when required.
Qualifications & Requirements:
- Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
- Minimum 2 years of proven experience in B2B and international sales, preferably in retail, telecom, SaaS, or related sectors.
- Strong background in lead generation and cold calling.
- Excellent English communication skills — both written and spoken (additional languages a plus).
- Demonstrated ability to meet or exceed sales targets.
- Skilled in client negotiation, presentation, and relationship management.
- Self-driven, ambitious, and results-oriented.
- Proficient with CRM tools and Microsoft Office Suite.
Success Metrics (KPIs):
Performance will be measured by:
- Revenue Growth: Achievement of monthly, quarterly, and annual B2B sales targets.
- Lead Generation: Volume and quality of qualified leads generated and converted.
- Conversion Rate: Percentage of leads successfully turned into active customers.
- Client Retention: Sustained relationships and repeat business from existing accounts.
- Pipeline Development: Expansion and management of active opportunities in CRM.
- Communication & Responsiveness: Timely follow-ups, proposal delivery, and client support.
- Team Collaboration: Contribution to cross-functional sales initiatives and knowledge sharing.



