Conversation Rate Optimization Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

Responsibilities

• Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
• Develop and execute A/B and multivariate testing programs
• Create testing roadmaps aligned to business goals and hypotheses
• Partner with design, product, and engineering teams to implement experiments
• Optimize landing pages, product pages, and key conversion flows
• Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
• Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
• Report on test results and translate findings into actionable recommendations

Requirements

• Strong foundation in CRO, experimentation, and user behavior analysis
• Experience designing and executing A/B or multivariate tests
• Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
• Ability to form hypotheses and prioritize tests based on potential impact
• Understanding of UX/UI principles and their impact on conversion
• Strong analytical skills and attention to detail
• Ability to communicate results and insights clearly to stakeholders
• Comfort working across different industries, products, and customer journeys

Nice to Have

• Experience with personalization and dynamic content strategies
• Familiarity with statistical significance and experiment design
• Experience in high-growth startup environments
• Experience supporting both strategic planning and hands-on execution