Demand Generation Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

Responsibilities

• Develop and execute B2B demand generation strategies to drive qualified pipeline
• Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
• Partner with sales and marketing teams to align on pipeline goals and lead quality
• Build and manage lead generation funnels, including landing pages, forms, and nurture flows
• Analyze campaign performance and continuously optimize for conversion and ROI
• Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
• Support account-based marketing (ABM) initiatives where relevant
• Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

• Strong foundation in B2B demand generation and pipeline marketing
• Experience building and optimizing multi-channel campaigns
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Ability to analyze performance data and translate insights into action
• Experience partnering closely with sales teams to drive revenue outcomes
• Comfort working across different industries, audiences, and go-to-market motions
• Strong project management and communication skills

Nice to Have

• Experience in high-growth startup environments
• Familiarity with both inbound and outbound demand generation strategies
• Experience supporting both strategic planning and hands-on execution