Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 31 hours ago

APAC GTM Director

Blue Bottle Coffee80 open roles

Where
Shanghai
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowAPAC GTM DirectorBlue Bottle Coffee · Shanghai

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Blue Bottle Coffee's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. Blue Bottle Coffee postings stay open a median of 25 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.1%14 days
  5. 34.0%30 days
This job: posted 31 hours ago

Blue Bottle Coffee median: 25 days open

The posting

APAC GTM Director

At Blue Bottle, we believe great coffee is about more than the cup. It is about craft, hospitality, thoughtful design, and creating meaningful experiences for our guests.

We are looking for an APAC GTM Director to lead how Blue Bottle brings products, stories, and experiences to market across Asia Pacific.

This role will shape and execute our regional go-to-market strategy, with an initial focus on key markets including China, Japan, and Korea. You will work across product, brand, operations, e-commerce, supply chain, and local market teams to ensure that every launch is not only well executed, but also feels unmistakably Blue Bottle.

What You’ll Do

  • Shape the APAC go-to-market strategy Build and lead the regional GTM roadmap in line with Blue Bottle’s brand and business priorities, translating growth ambitions into clear market plans, launch calendars, and commercial priorities.
  • Lead new product commercialization Own the end-to-end GTM strategy for new and limited-time products across APAC, from market positioning and launch planning to channel activation, execution, and post-launch review.
  • Create integrated market activation Develop thoughtful, locally relevant launch and marketing plans across online and offline channels, balancing regional consistency with market-specific consumer needs.
  • Connect strategy with execution Partner closely with Product, R&D, Operations, Supply Chain, E-commerce, Brand, and local market teams to bring ideas to life in a way that is commercially effective and operationally executable.
  • Drive performance through insight Build a clear regional performance framework across launches, campaigns, and markets. Use consumer, sales, and execution data to continuously refine strategy and improve impact.
  • Stay close to consumers and culture Track evolving trends across coffee, hospitality, premium food and beverage, lifestyle, and consumer culture, and translate those insights into opportunities for Blue Bottle.

What We’re Looking For

  • 8–12 years of experience across go-to-market, brand marketing, commercial strategy, or market leadership within premium consumer-facing industries such as food & beverage, hospitality, lifestyle, beauty, fashion, or luxury.
  • 3+ years of experience leading market strategy and teams across Greater China and/or the broader APAC region.
  • Strong experience in new product launches, integrated marketing, channel activation, and commercial growth.
  • A strong balance of strategic thinking and hands-on execution.
  • Commercial and analytical mindset, with the ability to connect brand building to business results.
  • Strong cross-functional leadership skills and the ability to influence across regional and global teams.
  • Fluent written and spoken English and Chinese.

Nice to Have

  • Experience in premium food & beverage, specialty coffee, hospitality, or high-end consumer brands.
  • Experience building or scaling GTM models across multiple APAC markets.
  • A strong understanding of premium consumer experience, brand storytelling, and local market activation.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Blue Bottle Coffee's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Blue Bottle Coffee's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Blue Bottle Coffee's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.