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Open nowPosted 207 days ago

AI产品增长策略专家 - 剪映CapCut

ByteDance19,227 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen nowAI产品增长策略专家 - 剪映CapCutByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 207 days ago

ByteDance median: 2 days open

The posting

团队介绍:剪映CapCut团队成立七年,先后孵化了剪映、CapCut、醒图、Hypic、即梦、Dreamina、Pippit等产品,覆盖视频、图片、Al生成、视频营销等多领域,打造与AI结合的全球化产品矩阵。 我们的愿景是:激发想象力,成为全球领先的互动内容平台,创造独特的体验和价值。 我们期待你的加入,一同极致打磨用户体验,构建创意生态和商业化能力,定义AI与创作结合的无限可能,让内容互动更简单、更精彩!

1、增长策略与机会识别:结合业务阶段、市场竞争及用户需求变化,识别重点国家、人群、创作场景和渠道的增长机会,评估机会规模、投入产出与落地条件,提出明确的业务优先级; 2、高价值用户与创作场景分析:深入分析用户从触达到留存、付费和续费的完整链路,结合用户访谈、行为数据及实际创作案例,识别关键机会点,推动业务解决问题; 3、增长效率与经营分析:建立并完善增长评估框架,分析投放、达人营销、社媒、搜索等渠道的用户质量与长期收益,结合LTV、获客及服务成本、增量贡献等因素,评估预算分配、营销活动、用户激励和拉新拉活策略,支持目标测算与经营复盘; 4、重点策略落地与效果验证:将分析结论转化为具体方案,明确目标人群、转化路径、关键假设及验证指标,协同产品、运营、数据科学和商业化等团队推进实验,识别效果变化的原因,形成放量、调整或停止的建议,沉淀可跨业务复用的方法; 5、行业研究与分析提效:持续体验和研究AI创作产品、创作者生态及国内外增长模式,拆解具有代表性的产品和营销案例,判断其增长机制与适用条件,运用AI工具提升研究、数据处理和监测效率,提高分析产出的质量与时效。

1、具备互联网增长策略、商业分析、策略运营或相关经验,有独立负责“问题定义—分析研究—策略制定—落地复盘”完整项目的经历; 2、具备扎实的数据分析与建模能力;熟练使用Excel、Similarweb、tubular等工具,能够独立完成取数、口径核验、漏斗与用户分群分析、目标及收益测算; 3、具备从用户需求出发的业务判断力;能结合定量数据与定性研究理解创作场景,将功能使用、用户行为与留存、付费联系起来,并据此识别值得投入的机会; 4、具备经营意识与取舍能力;理解用户规模、增长成本、留存和商业化之间的关系,能够识别关键假设及风险,在信息不完整时给出有依据、可验证的判断; 5、具备跨团队推动力与清晰的表达能力;能将复杂问题提炼为关键结论和具体动作,推动协作方对齐目标、责任与验收标准,并持续跟进结果; 6、对AI产品与内容创作有持续兴趣,主动体验新产品并将AI工具用于实际工作;能够阅读英文资料、研究国际化产品及用户需求。

加分项 1、有国际化增长、创作工具、订阅制产品或AI应用相关经验; 2、在付费投放、达人与内容营销、SEO/GEO中至少一个方向有深入分析或实操经验; 3、有用户价值模型、营销增量评估、预算优化或经营预测项目经验; 4、能使用AI Agent或自动化工具搭建可复用的分析与研究流程。

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