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Open nowPosted 183 days ago

商业化资深行业增长运营(App&Gaming)-国际化

ByteDance19,227 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now商业化资深行业增长运营(App&Gaming)-国际化ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 183 days ago

ByteDance median: 2 days open

The posting

1、独立负责App&Gaming行业广告主的增长,对行业增长收入负责; 2、搭建并优化从获客到变现的增长模型,制定针对不同客群(Self-Serve、Agency)的差异化运营路径; 3、负责多渠道触达策略与行业生态跟踪,利用AI/自动化营销工具提升运营人效,驱动广告产品渗透率持续增长;同时紧跟移动广告生态(如隐私政策变化、新归因模型),识别潜在增长点,探索AIGC在增长场景下的创新应用; 4、完成行业深度复杂数据挖掘,主导A/B Test设计,通过归因分析与回收预测,沉淀可复制的行业增长方法论; 5、联动产品团队推进画像分层、自动化触达中心及AI创意生成工具的建设,将运营策略产品化。

1、5年以上互联网增长/运营经验,至少3年深耕App或Gaming行业,具备成熟的商业化思考路径; 2、有过独立带项目、从0到1搭建增长体系或主导商业化课题的成功案例; 3、精通SQL,能从海量数据中提取决策信息;熟悉AARRR模型及LTV/CAC测算,具备严谨的实验设计思维; 4、深刻理解移动广告生态,熟悉主流MMP的归因机制,了解主流变现平台的运作逻辑; 5、具备跨团队协作能力,能有效“对齐”产品与技术资源,推动复杂项目落地; 6、结果导向,能在环境中保持好奇心和应变能力。

加分项: 1、有国际化移动市场(T1市场或新兴市场)实操经验者优先; 2、熟悉AIGC在营销自动化或创意优化中的落地应用; 3、参与过CRM系统、DMP平台或自动化营销中台从需求分析到落地的全过程。

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