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Open nowPosted 517 days ago

B端媒介增长策略 - TikTok直播

ByteDance19,204 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowB端媒介增长策略 - TikTok直播ByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 517 days ago

ByteDance median: 2 days open

The posting

团队介绍：TikTok是一个覆盖150个国家和地区的国际短视频平台，我们希望通过TikTok发现真实、有趣的瞬间，让生活更美好。TikTok在全球各地设有办公室，全球总部位于洛杉矶和新加坡，办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok直播是全球领先的直播业务，以实时互动为核心，提供多元化的商业化模式和创作工具。我们为用户提供独特的内容和消费体验；为创作者找到合适的观众，提供最好的工具和一系列盈利模式，帮助创作者创造更多机会、改变他们的生活；通过直播，平台也能从中获得健康、客观的商业化收益，持续发展。我们一直听到这样的故事 —— “LIVE changes my life” —— 他们更好，我们才会更好。

加入我们，一起探索 “不可能的事”—— 我们是行业的先行者，在一步步改变行业。我们持续让行业了解直播是一种新的内容形式，是创作者可以依赖的商业模式。

1、负责TikTok LIVE Creator Network全球B端用户增长策略的制定与落地，围绕目标公会获取、优质线索增长及公会入驻转化等业务目标，制定增长计划并持续提升获客效率与投入产出比； 2、负责国际化市场多渠道获客策略，结合付费广告、SEO/GEO、内容营销、达人营销、本地行业合作、社群等增长方式，探索高潜力市场与目标人群，优化渠道组合、获客成本及线索质量； 3、搭建并持续优化从用户触达、流量获取、线索转化到公会入驻的全链路增长漏斗，基于CPL、CPA、转化率、线索质量及ROI等核心指标识别增长瓶颈，制定并推动优化方案； 4、建立增长数据监控及分析机制，通过用户分层、渠道分析、A/B测试及增长实验验证策略假设，评估不同市场、渠道及人群的增长潜力，沉淀可复用的增长方法论； 5、协同全球及区域团队、媒介投放、数据分析、产品研发及外部合作伙伴，推动增长策略执行、资源协调、流程优化及增长工具建设，确保项目高效落地并达成业务目标。

1、本科及以上学历，市场营销、传媒、商业等相关专业优先； 2、5年及以上在媒体策略、媒体规划、广告买量、跨区域媒体投放等领域有丰富经验； 3、有跨区域市场经验，尤其是B2B行业或者行业经验优先； 4、熟悉多种媒体形式：传统（电视、广播）、数字（社交媒体、流媒体）、直播、KOL/网红营销等； 5、强大的数据分析能力和量化思维，能使用分析工具（如Google Analytics、BI工具、媒体研究工具），具备优秀的项目管理能力，能同时管理多个媒体项目/市场，并具备战略思维、创新意识，对媒体行业趋势高度敏感，同时具备良好的英语沟通能力，能够以英语作为工作语言，与不同国家和地区的团队高效协作。

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