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Open nowPosted 13 days ago

FBT商家策略运营专家-TikTok Shop

ByteDance19,201 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen nowFBT商家策略运营专家-TikTok ShopByteDance · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 13 days ago

ByteDance median: 2 days open

The posting

1、商家策略规划与落地:参与FBT业务商家整体策略规划,主导商家分层模型、目标成长路径及激励机制的设计与实施;结合不同行业、规模及履约特征制定差异化运营策略,推动FBT在目标POP商家群体中的渗透、转化与持续增长; 2、物流解决方案设计与落地:深入理解商家在仓储、头程、库存管理、末端配送及逆向物流等环节的业务需求与痛点,结合FBT产品及履约能力,为不同类型商家设计兼顾成本、时效与体验的端到端物流解决方案;推动方案试点、效果验证、规模化复制及持续迭代,提升商家采用率和业务贡献; 3、数据洞察与商业分析:独立搭建并维护FBT商家运营及物流解决方案指标体系,围绕履约成本、库存周转、时效达成率、物流渗透率及商家经营表现等维度开展深度分析,识别关键问题与增长机会,形成高质量商业分析和决策建议,为业务策略及解决方案迭代提供依据; 4、产品与服务闭环优化:建立“数据洞察—商家调研—方案设计—产品优化—效果验证”的业务闭环,识别商家需求与现有产品、仓储及物流履约能力之间的差距,推动产品、仓储、物流、技术及商业化团队协同,沉淀可产品化、标准化的解决方案,持续提升FBT的服务体验和履约效率; 5、项目牵头与业务交付:负责FBT重大策略、重点商家解决方案及横向项目的项目管理(PMO),明确项目目标、实施路径和衡量标准,协调内外部资源解决落地过程中的复杂问题,确保项目高质量交付,并对业务过程指标及最终结果负责。

1、本科及以上学历,5年以上商家策略运营工作经验,在策略规划、商业分析或商家运营领域有深厚积累; 2、具备优秀的结构化思维与数据敏感度,能够熟练通过SQL、Tableau等工具进行独立取数与深度建模分析,善于从数据中洞察业务本质并转化为行动建议; 3、对全链路履约(仓储、头程、末端、退货等)有系统性认知,能从商家视角出发进行成本与效率的综合测算,提供业务解决方案; 4、具备复杂项目牵头经验(PMO),具备较强的自驱力、结果导向及沟通协调能力,能在高不确定性的业务环境下通过专业能力推动业务持续向前。

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