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Open nowPosted 51 days ago

线索广告策略运营(日本/韩国/澳大利亚市场)-Global Business Solutions

ByteDance19,207 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now线索广告策略运营(日本/韩国/澳大利亚市场)-Global Business SolutionsByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 51 days ago

ByteDance median: 2 days open

The posting

1、行业生意深度研判:负责日本/韩国/澳大利亚市场垂直行业的跟进研究,研判行业短期/中长期发展趋势,拆解行业的生意链路、商家营收模型和成本结构,研判行业的预算钱包,匹配广告投放策略,挖掘出行业广告收入的增量机会; 2、产品行业适配运营:理解TikTok商业化广告产品的定位、底层逻辑、能力边界,结合行业业态、商家真实经营现状和生意需求,制定行业专属的产品渗透策略、落地运营打法与节奏,提升线索广告产品在行业内的渗透率、收入; 3、产品反向迭代推进:根据行业共性的生意链路,挖掘行业对商业化产品未覆盖、未满足的需求,联动上游产品团队输出行业侧信息,推动产品功能、计费模式、投放策略、后台流程的迭代优化,适配行业个性化经营需求; 4、跨业务协同落地:联动广告销售团队,对齐行业机会和增收策略、阶段目标、执行落地节奏;协同业务团队落地执行,解决业务收入卡点,保障业务统一推进和收入目标达成。

1、本科及以上学历,2年及以上的商业化产品运营、行业运营、KA客户运营全职经验,有广告商业化、商家经营变现、行业投放运营相关从业履历,有平台广告行业运营经验优先; 2、具备独立行业研究能力,可自主拆解行业趋势、商家盈利模式、成本结构、投放决策逻辑,精准甄别行业可撬动广告预算、投放机会,具备数据拆解、业态调研能力; 3、具备一定基础的产品认知,能读懂产品设计初衷、业务流转逻辑、平台规则体系;可结合行业现状定制落地渗透策略,具备独立输出业务需求、反向推动产品迭代优化的实操经验; 4、英语可以流利沟通优先,有雅思/托福分数更佳。

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