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Open nowPosted 102 days ago

商业化达人营销产品运营(创意GTM方向)-国际化

ByteDance19,227 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商业化达人营销产品运营(创意GTM方向)-国际化ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 102 days ago

ByteDance median: 2 days open

The posting

1、市场策略与GTM:负责重点销售大区内达人营销产品的推广,制定洞察驱动的GTM方案(含产品定位、价值主张、渠道组合),协调跨区域执行,对产品adoption及GMV等业务指标负责; 2、生态建设与市场教育:沉淀优质玩法,形成可规模化的方法论;通过“创作者驱动营销”模式构建完整链路,面向广告主与达人双边市场开展系统化教育(案例手册、Workshop等),提升认知与影响力; 3、产品迭代与反馈闭环:整合销售、品牌、创作者等多方反馈,优化产品需求;参与负责模块的产品从测试到规模化推广的全流程,推动迭代方向落地; 4、数据体系建设与效果衡量:建立测量框架与品牌健康指标体系,完善数据建设,通过分析驱动投资决策与营销优化,向XFN及组织清晰讲述业务故事,合理分配短期效果与长期品牌资源。

1、3-5年达人营销或广告运营经验,必须具备国际市场推广经验(尤其是美国等成熟市场),并附成功案例; 2、强沟通协调、问题拆解、项目管理及数据分析能力,能快速识别风险并推动多方达成目标; 3、强学习力、自驱力、全球化视角,能与全球组织无障碍协作; 4、英文流利(听说读写),能作为工作语言进行高层级商务谈判与跨文化沟通,多语种加分。

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