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Open nowPosted 1501 days ago

品牌传播与舆情监控专家-IT

ByteDance19,227 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now品牌传播与舆情监控专家-ITByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 1501 days ago

ByteDance median: 2 days open

The posting

1、依据部门业务需求,制定前瞻性品牌战略规划,确保品牌市场竞争力; 2、制定品牌传播策略,落地广告、公关、社交媒体营销等活动,助力业务拓展;建设并管理传播渠道,通过精确数据分析挖掘渠道价值,实现精准传播; 3、监测品牌推广效果,依据数据分析结果持续优化传播策略,以数据驱动决策; 4、建立维护品牌合作伙伴关系,拓展品牌影响力;面向海外用户制定适宜的推广策略,提升海外员工对业务的认知; 5、处理和应对突发舆情,制定解决方案;负责舆情研判和风险分级,构建数据指标体系与内外部协作联动机制,持续洞察; 6、联动业务变化制定风险预案,促进产品、服务等优化;落地“监测-预警-处置-优化”全流程舆情管理体系,预防和降低业务舆情风险。

1、营销、广告、大众传播等相关专业,5年以上品牌传播工作经验,成功主导过从0到1品牌打造项目,有实际品牌打造案例者优先; 2、3-5年舆情管理、危机公关经验优先,熟悉行业技术迭代、产品更新引发舆情的特点与规律,具备重大舆情事件全流程处置经验; 3、精通公关媒体、新媒体运作,熟练运用新兴技术和营销手段推动品牌发展; 4、具备宏观品牌战略视野和敏锐市场洞察力、数据分析能力,通过数据驱动决策,推动业务优化; 5、拥有出色的跨部门协作能力、乐观积极、自驱力强、具备高度的责任心与敬业精神,能独立承担工作任务; 6、英文达到工作语言水平,可在国际化环境中流畅沟通,支持品牌海内外拓展相关工作。

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